Viveca Chan is the founder of WE Marketing Group, the leading independent marketing services group in China, and former Chairman & CEO of Grey Global Group Greater China. Viveca is a pioneer in China advertising and a first mover in digital, social media, CRM, e-commerce, and new retail. She helped build numerous global and local brands.

Viveca is Vice Chairman of Hong Kong Design Center, Board Member of Hong Kong Productivity Council, Executive Council Member of Hong Kong Management Association, Vice Chairman of IECIA and Member of Shenzhen Fashion Association’s GBA Strategic Development Committee. She received 50+ personal awards including Ad Age’s “Global 100 Most Influential Women in Advertising”, “Top 10 Most Influential Advertising Person in past 40 years”, “Jessica Ten Most Successful Women” “GBA Outstanding Female Entrepreneur” and “2023 Marketing Hall of Fame”.

Viveca has been invited as keynote speaker around the world and is Judging Chairman for leading marketing and digital awards in China.

Synopsis

Hong Kong By Design: Building Our Future, Shaping Your Experience

This speech details how the Hong Kong Design Centre is powering the government’s vision to fuse culture and tourism for economic growth. Using design as a strategic force, it aims to enhance visitor experiences and cement Hong Kong’s East-meets-West identity.

The mission is executed through three pillars: . (1) Creating dynamic destinations like the flagship DX Design Hub in Sham Shui Po, revitalizing a historic area with a design museum, exhibitions and retail. (2) Staging global spectacles such as Business of Design Week (BODW), and public programs to put Hong Kong on the global map and (3) Nurturing the next generation of creative talent through incubation programs and exchanges.

This holistic approach builds a vibrant creative economy, securing Hong Kong’s status as Asia's City of Design.