Workshop on Introduction to Neuromarketing - the New Marketing Science
Overview
This workshop introduces the most advanced marketing science in the world which has proven to be the future drivers in this new era to profoundly impact major branding, consumer planning and brand loyalty. The programme will introduce the concept of Neuromarketing which studies how our brain reacts to various brand images and stimuli to finally generating significant loyalty via emotional effect. A number of neuro biomedical terms will be used.
Information at a Glance
Code:
CFSG-86820-2020-1-FCCommencement Date:
Tuition fee
HK$980Medium of Instruction:
CantoneseMode of Instruction:
Face-to-face / OnlineEnquiry
Course Details
Ms Christine Choy | |
Phone: | 2774 8517 |
Email: | christinechoy@hkma.org.hk |
General Enquiry / Course Enrolment / Membership Information
Phone: | 2774 8500 or 2774 8501 |
Email: | hkma@hkma.org.hk |
Fax: | 2365 1000 |