Distance Learning Higher Certificate Programme on Business Management - Introduction to Marketing Management
Overview
企業的成敗，最重要的因素之一是看其提供的產品或服務是否被市場接受，因此，每一個管理人員都必須具有市場管理的知識及技巧。本科內容主要包括市場研究、訂價政策、銷售預測、推薦及推銷售技巧、客戶分析、產品計劃等。
Information at a Glance
Code:
NBHBM-70105Commencement Date:
Course fee for Members:
HK$580Course fee for Non-members:
HK$610Course Materials:
ChineseMode of Instruction:
Distance Learning & Self-studyEnquiry
Course Details
| Ms Shirley Chan | |
| Phone: | 2774 8569 |
| Email: | details.cdp@hkma.org.hk |
General Enquiry / Course Enrolment / Membership Information
| Phone: | 2774 8500 or 2774 8501 |
| Email: | hkma@hkma.org.hk |
| Fax: | 2365 1000 |