SG-86769-2020-1-F – The Hong Kong Management Association
Seminar on Selling Skills that Sell

Seminar on Selling Skills that Sell


High-performance salespeople achieve results not by ‘hard selling’ to customers. Research in effective selling suggests that customers expect salespeople to have the product knowledge and, very importantly, to be a resource for customers. Eff ective selling is no longer transaction based, but rather, it is relationship based. The selling skills we learned in the past remain important and fundamental to success, but what distinguisheshigh performers from mediocre performers is the way we involve the customers throughout the selling process – from opening sales calls, identifying customers needs and hot buttons, creating and presenting options, to handling objections and closing the sales. The skills involved cannot be underestimated. Customers buy from the company through you; how you relate, communicate, present yourself, your professionalism, commitment and passion all count! Remember, customers always have options.

This programme is designed to help salespeople acquire effective selling skills and techniques to achieve
better results.

Early Bird Discount

Save up to:


Tuition Fee for Members with Discount:

HK$2980 HK$2,780

Tuition Fee for Non-members with Discount:

HK$3180 HK$2,980

Deadline for Discount:

March 21, 2020

Information at a Glance

Commencement Date:

April 21, 2020

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:



Course Details

Ms Diana Li
Phone: 2774 8552

General Enquiry / Course Enrolment / Membership Information

Phone: 2774 8500 or 2774 8501
Fax: 2365 1000

Payment Methods