Persuasion Skills - How to Connect and Persuade

Persuasion Skills - How to Connect and Persuade


Socrates persuades through dialogues, asking questions for people to ultimately buy-in and be persuaded. The technique implies certain understanding and connection they both share – to put it simply, it means it strikes a chord.

To be persuaded requires:

  • Understanding the issue in question?
  • What are the underlying causes of the issue?
  • What are the implications?
  • What actions can be taken to address the central issue?
  • What is the outcome?

People are more likely to be persuaded when there is logic and facts to support the argument. While facts, data and logic are essential, they in themselves are not sufficient. The persuader has to be seen as credible with integrity and he/she has strong conviction and believes in his/her arguments. Also there is a sense of urgency in taking actions and getting results.

The three elements of facts, conviction and credibility, and a sense of urgency, must be integrated in order for persuasion to succeed.

Information at a Glance



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* Supplement with Cantonese and Putonghua depending on Participant Needs.

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Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Christine Choy
Phone: 2774 8517

General Enquiry / Course Enrolment / Membership Information

Phone: 2774 8500 or 2774 8501
Fax: 2365 1000

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