Executive Certificate in Total Business Digital Transformation

Executive Certificate in Total Business Digital Transformation

Overview

Introduction

This programme shall highlight the key elements in business digital transformation that will cover digital cultural building, organization & business model reform, digital technology ecosystem, critical digital marketing strategies and tactics focusing on social, mobile, technology and cloud. Some successful business digital transformation cases will also be shared during the lectures.

Dates & Time

Saturday 18, 25 September; 2, 9, 16, 23, 30 October; 6 November 2021
2:00 pm – 5:00 pm

Venue

The Hong Kong Management Association,
14/F Fairmont House 8 Cotton Tree Drive,
Central, Hong Kong

Who Should Attend

  • C-suite level or Senior Executives
  • Business/Digital Consultants
  • Functional Heads
  • Start-up entrepreneurs
  • Anyone who are interested in exploring total digital transformation

Contents

  1. Digital Culture Building & Business Model Change for an Organization
  2. The Rise of Digital Transformation via Technology & Marketing
  3. Customer Experience (CX), Content Marketing, We Media, Viral Marketing & Influencer Marketing
  4. Individual Assignment

Programme Leader

Dr Andy Luk DBA (Surrey), MSc.(UCD), CMC
Visiting Fellow & Course Leader, City University of Hong Kong & SVP & Country Head (Digital & CRM), Arvato Bertelsmann China

  • Seasoned entrepreneur, Professor of Practice and Digital Strategist in start-up, Digital Technology (AI & Robotics), Digital Marketing, Customer Experience Management, Loyalty Marketing and Neuromarketing
  • Doctorate in Business Administration, University of Surrey, UK
  • Master of Science in Marketing, UCD, National University of Ireland, Dublin, Ireland
  • Certified Management Consultant
  • Chartered Marketer
  • Certified CRM Specialist

Talent Development Fund

60th Anniversary Talent Development Fund: Now open for application. Successful applicant will be awarded $2,000. (Applicants must meet the requirements of the scheme. Only new application of the programmes are accepted and students are not allowed to apply fund for programmes which are currently enrolled.)

Details

Information at a Glance

Commencement Date:

Tuition fee for Members:

HK$2,560

Tuition fee for Non-members:

HK$2,760

Medium of Instruction:

Cantonese

Mode of Instruction:

Face-to-face

Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.

Brochure

Enquiry

Course Details

Ms Diana Li
Phone: +852 2774 8552
Email: dianali@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods