Executive Certificate in Total Business Digital Transformation

Overview

Introduction

This programme shall highlight the key elements in business digital transformation that will cover digital cultural building, organization & business model reform, digital technology ecosystem, critical digital marketing strategies and tactics focusing on social, mobile, technology and cloud. Some successful business digital transformation cases will also be shared during the lectures.

Dates & Time

Saturday 18, 25 September; 2, 9, 16, 23, 30 October; 6 November 2021
2:00 pm – 5:00 pm

Venue

The Hong Kong Management Association,
14/F Fairmont House 8 Cotton Tree Drive,
Central, Hong Kong

Who Should Attend

C-suite level or Senior Executives
Business/Digital Consultants
Functional Heads
Start-up entrepreneurs
Anyone who are interested in exploring total digital transformation

Digital Culture Building & Business Model Change for an Organization
The Rise of Digital Transformation via Technology & Marketing
Customer Experience (CX), Content Marketing, We Media, Viral Marketing & Influencer Marketing
Individual Assignment

Programme Leader

Dr Andy Luk DBA (Surrey), MSc.(UCD), CMC
Visiting Fellow & Course Leader, City University of Hong Kong & SVP & Country Head (Digital & CRM), Arvato Bertelsmann China

Seasoned entrepreneur, Professor of Practice and Digital Strategist in start-up, Digital Technology (AI & Robotics), Digital Marketing, Customer Experience Management, Loyalty Marketing and Neuromarketing
Doctorate in Business Administration, University of Surrey, UK
Master of Science in Marketing, UCD, National University of Ireland, Dublin, Ireland
Certified Management Consultant
Chartered Marketer
Certified CRM Specialist

Information at a Glance

Code:

SGC-40633-2021-2-F

Commencement Date:

September 18, 2021

Tuition fee for Members:

HK$2,560

Tuition fee for Non-members:

HK$2,760

Medium of Instruction:

Cantonese

Mode of Instruction:

Face-to-face

Brochure

Enquiry

Course Details

Ms Louise Wan
Phone:	2774 8540
Email:	louisewan@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone:	2774 8500 or 2774 8501
Email:	hkma@hkma.org.hk
Fax:	2365 1000

Payment Methods