数码市场推广专业行政文凭课程
数码市场推广专业行政文凭课程
简介
This is the “Digital and Social Media Age” – there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.
In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.
资讯一览
编号：
开课日期：
新生截止报名日期：
会员学费：
HK$9,600非会员学费：
HK$10,200教学语言：
广东话授课模式：
面授详情
Upon completion of the course, students will be able to learn:
- Know-how of building brand, growing business and connecting with customers via various digital marketing media.
- Critical successful factors in e-commerce and social commerce, and an effective website; and
- Valuable digital marketing lessons from real case studies.
| Module 1 | Digital Marketing Overview, Website & E-Commerce, and Email Marketing |
| Module 2 | Online Display Advertising, Mobile Marketing, and Search Engine Marketing |
| Module 3 | Social Media |
报读详情
Fee
本會會員： HK$9,600
非會員： HK$10,200
早鳥優惠：開課前二星期成功報名及付款可減$600 (詳情請看報名表)
團體報讀優惠
二人或以上同時報讀可享團體優惠，每人可減$300，即會員費用：HK$9,300；非會員費用HK$9,900。申請人需集齊所有人的報名表，一同繳交。單獨交表或不同時間交表，恕不當團體報讀處理。
Application Period
The programme commences in March, August and November each year.
查询
课程资料
| 陳小姐 | |
| 电话： | 2774 8569 |
| 电邮： | details.cdp@hkma.org.hk |
一般查询/课程报名/会员资讯
| 电话： | 2774 8500 或 2774 8501 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
| 电邮： | hkma@hkma.org.hk / enrol@hkma.org.hk |
| 传真： | 2365 1000 |