Taking the next steps in bringing your industry data into your thesis story — content analysis, algorithms and theory

Doctoral Network & Advisory

Taking the next steps in bringing your industry data into your thesis story — content analysis, algorithms and theory

This webinar will centre on working with industry data, and building upon last webinar hosted by Professor Neale O'Connor in which he introduced some wild approaches to engaging industry and capturing data.

Now that you have captured the data, what can you do with this? And how can you analyse it to make your thesis?

Professor O'Connor will follow two projects that he has involved in during the past 6 months, and will show the steps he has taken since the last webinar!

You will gain great insights into how data can tell a specific story.


Neale O'Connor, PhD, GDip(Acc), FCPA(Aust)

Dr Neale G. O'Connor FCPA

Dr Neale O'Connor is Professor of Accounting and Head of Accounting Dept at Monash University, Malaysia.

Neale has spent 20 years in Hong Kong where he researched the modernization processes of Chinese firms, examining issues such as performance measurement, order qualification, and trust. His 'China 1000' project is the largest ever survey of operational risk issues for foreign buyers and Chinese suppliers.

He has undertaken numerous factory quality audits for multinational clients and has video documented and advised on operational and marketing improvements for over 40 supplier factories. Neale has published two books: The China Casebook on Operational Risk and Management Control of Multinational Enterprises in China.

Neale has written 15 corporate business cases for several large multinational companies including HTC, PQI, Philips, Delphi, and Alpharma. His cases are used extensively in over 40 University courses around the world.

He is founder and editor of Tech Asia Youtube Channel with over 20000 subscribers https://www.youtube.com/channel/UCrgVIJD4dymgvTiEcOSoyFA

His publications have appeared in several international journals: Accounting, Organizations and Society, Accounting Horizons, Journal of Business Research, Industrial Marketing Management, Abacus, Journal of International Accounting Research, Australian Accounting Review, Asian Pacific Journal of Management and Journal of Applied Management Studies. Neale currently serves on the editorial boards of Behavioral Research in Accounting, Management Accounting Research, Abacus and Advances in Management Accounting.

More details can be found at Neale's webpage www.ricebox.com.


Free of charge

Date & Time

Thursday, 26 August 2021, 19:00 - 20:30 (HK time/GMT+8)

Join us for this interactive webinar!

Send us your questions and any concerns you may have in the enrolment form.


Ms Wendy Chu
Phone: (+852) 2774 8537
Email: dna@hkma.org.hk