Academic research involves systematically collecting and analyzing data to test hypotheses derived from theories. Statistical methods play a crucial role in this process, ensuring effective research question exploration and hypothesis testing.

In the enthusiastically received previous seminar by Dr Luk, various types of research questions and statistical tests were introduced. Building upon its success, the upcoming seminar will further explore the selection of statistical methods and introduce user-friendly software for streamlined statistical testing. Topics covered include:

• Test of Mediating Effects
• Test of Moderating Effects
• Test of Moderated Mediation or Mediated Moderation
• Statistical Software (SPSS, AMOS, Smart PLS)

Speakers

Michael Luk, PhD

Dr. Michael Luk was a faculty member at the Marketing Department of City University of Hong Kong until 2017. He has published in leading journals such as Journal of International Business Studies, Journal of International Marketing, Journal of Business Ethics, Journal of Personality and Social Psychology. He also co-authored a chapter in the Handbook of Cross-Cultural Psychology (2nd Edition) on I/O psychology. Over the last twenty years, he has successfully supervised many students at the PhD, DBA, MPhil, and MBA levels.

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