Page 39 - HKMA/TVB Awards for Marketing Excellence 2019-Dinner Souvenir Programme
P. 39
Campaign Awards
Excellence in Content Marketing Excellence in Customer Insights
“KOSÉ GRACE ONE – THE ACADEMY OF AGELESSNESS” “KOSÉ GRACE ONE – THE ACADEMY OF AGELESSNESS”
Saving International (Holdings) Limited Saving International (Holdings) Limited
Excellence in Social Good “Breakup Tour”
“Power Connect” Secret Tour (HK) Limited
CLP Power Hong Kong Limited
Excellence in Small Budget Marketing
Excellence in Innovation “Free the Planet!”
“AlipayHK Futureland” BottLess
AlipayHK
“Breakup Tour”
“AlipayHK NEXT Store” Secret Tour (HK) Limited
AlipayHK
“Swipe EX – Literature of Mindful Cleaning”
“BOCHK Payment Campaign” SWIPE (HK) Limited
Bank of China (Hong Kong) Limited
Agencies of the Year
“Breakup Tour” SPOON Digital Limited
Secret Tour (HK) Limited DDB Group Hong Kong
Excellence in Social Media Marketing Marketers’Favourite Marketing Campaign
“Swipe EX – Literature of Mindful Cleaning” “Reboot HSBC Life”
SWIPE (HK) Limited HSBC Life
Excellence in TV Commercial
“McDonald’s X 鋒味 MY TASTE OF HONG KONG”
McDonald’s Hong Kong
“Humanizing a Humanless Experience - WeLend A.I. Loan”
WeLend Limited
Excellence in Branding
“The Power of the Inner Smile”
Mannings - The Dairy Farm Company, Limited
“McDonald’s X 鋒味 MY TASTE OF HONG KONG”
McDonald’s Hong Kong
“Humanizing a Humanless Experience - WeLend A.I. Loan”
WeLend Limited
Excellence in Marketing Collaboration
“Free the Planet!”
BottLess
“Breakup Tour”
Secret Tour (HK) Limited
* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
37HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2019
