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Campaign Awards

Judging Criteria
1. Rationale Behind the Marketing Campaign
2. Marketing Execution including Development and Positioning of Product / Service / Behaviour / Idea; Pricing / Cost of Target
Audience; Sales or Distribution Channels; Communication and Promotion; People; and Overall Integration of Campaign
Elements; Challenges in the process of Marketing Execution
3. Originality and Strategic Impact of the Campaign
4. Results including Marketing and Financial Results
5. Exceptional Meritorious Aspects of Campaign

Campaign Award Winners Special Awards
Now TV Gold Award Excellence in Use of Data
“Citi Plus Launch Campaign” “SmarTone 5G Launch Campaign”
Citibank (Hong Kong) Limited
SmarTone Mobile Communications Limited
Silver Award “The WeLend A.I. Evolution: Re-engineering the Future
“McDonald’s Big Mac x 姜濤 (Keung B)” of Loan Business”
McDonald’s Hong Kong
WeLend Limited
Bronze Award “Zeek the Key to Quick Commerce”
“Holiday at Home” Zeek
Hong Kong Tourism Board
Excellence in Innovation
Excellence Awards
“全民加薪、全民放假” “Golden 7 Seconds”
Airstar Bank AQUA PRO+TECH

“OmniPork Luncheon Campaign (新餐肉系列)” “Everyday Gets Better with Emma”
McDonald’s Hong Kong AXA Hong Kong and Macau

“做壞規矩 做好銀行” “Yahoo 25 Hong Kong Passion Moments in 5G”
ZA Bank Yahoo Hong Kong

Merit Awards Excellence in Social Media Marketing
“Golden 7 Seconds” “Citi Plus Launch Campaign”
AQUA PRO+TECH Citibank (Hong Kong) Limited

“Everyday Gets Better with Emma” “McDonald’s Big Mac x 姜濤 (Keung B)”
AXA Hong Kong and Macau McDonald’s Hong Kong

“Top Cars, Race Now: Refuel Shell V-Power,
Re-energize in New Normal” Excellence in Branding
Shell Hong Kong Limited “McDonald’s Big Mac x 姜濤 (Keung B)”
McDonald’s Hong Kong
“The WeLend A.I. Evolution: Re-engineering
the Future of Loan Business” “OmniPork Luncheon Campaign (新餐肉系列)”
WeLend Limited McDonald’s Hong Kong

“做壞規矩 做好銀行”
ZA Bank

* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
40 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

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Dinner 88p content 2021.indd 40 10/4/2021 3:08:37 PM