Page 45 - MA Dinner 2023

Campaign Awards

Special Awards

Excellence in Branding Excellence in Online and Offline Integration
“McDonald’s Big Mac x 季前賽 x 903 All Star 籃球賽”
“Hang Seng 90th Anniversary - Ever Growing Ever Innovating” McDonald’s Hong Kong
Hang Seng Bank Limited
“Endless Summer - Go Splash! Have crazy fun at Water World”
“Yayoi Kusama: 1945 to Now” Ocean Park Corporation
M+, West Kowloon Cultural District
Excellence in Segment Marketing
“McDonald’s Raise Your Arches (去麥記lor)” “DBS BusinessClass”
McDonald’s Hong Kong DBS Bank (Hong Kong) Limited
Excellence in Content Marketing “Business Level Up Campaign”
Hang Seng Commercial Banking
“HSBC Mobile Banking presents: DuoVerse”
HSBC Excellence in Small Budget Marketing
“World Cup for All”
Excellence in Customer Engagement and Experience Chinachem Group - Central Market
“Nobody Does Rugby Sevens Like Hong Kong” “CLP Power Connect Low-Carbon Ambassador Scheme”
Cathay CLP Power Hong Kong Limited
“HSBC Mobile Banking presents: DuoVerse” “CLP Smart Energy Award Programme”
HSBC CLP Power Hong Kong Limited
“East Rail Line Cross Harbour Extension Opening Campaign” Excellence in Social and Community Good
MTR Corporation “CLP Power Connect Low-Carbon Ambassador Scheme”
CLP Power Hong Kong Limited
Excellence in Marketing Collaboration “Building Stronger Communities Together”
“World Cup for All” The Hong Kong Jockey Club
Chinachem Group - Central Market “McDonald’s Baby Shark 齊齊減塑”
McDonald’s Hong Kong
“Arts Cafe: Brushstrokes that Bridge Perspectives”
Hong Kong Tourism Board “Share for Good”
New World Development
“HSBC Premier Elevate Campaign”
HSBC Excellence in Video Marketing
“McDonald’s Big Mac x 季前賽 x 903 All Star 籃球賽” “Here we are for your health”
McDonald’s Hong Kong FWD Hong Kong
“McDonald’s Big Mac x 季前賽 x 903 All Star 籃球賽”
Excellence in Agility and Normalcy Resumption McDonald’s Hong Kong
“HSBC SuperStart 2023” “Prudential We Do Family Campaign – “Love Transcends Time” ”
HSBC Prudential Hong Kong Limited
“Share for Good” Marketers’ Favourite Marketing Campaign
New World Development
“East Rail Line Cross Harbour Extension Opening Campaign”
Excellence in Customer Insights MTR Corporation
“Better protection, better healthcare” Agencies of the Year (Multinational Category)
AXA Hong Kong and Macau DDB Group Hong Kong
“Make time for me-time” OMD Hong Kong
AXA Hong Kong and Macau PHD
Saatchi & Saatchi
“The Only Pet CEO Plan”
OneDegree Hong Kong Limited Agency of the Year (Local Category)
Uth Creative Group Limited

* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2023

9/26/2023 3:35:37 PM
Dinner 2023 Ken.indd 43
Dinner 2023 Ken.indd 43 9/26/2023 3:35:37 PM