Page 48 - Quality Award Brochure

X SOLE TROPHY SPONSOR

Provided by the sponsoring organizations

Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) was listed on the Main
Board of The Stock Exchange of Hong Kong in December 2011. The Group’s vision is to become the
most trusted jewellery group in the world.

Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness
and authenticity, and is renowned for its product design, quality and value. A long-standing
commitment to innovation and craftsmanship has contributed to the Group’s success, along with that
of its iconic retail brand, and has been embodied in its rich heritage. Underpinning this success are our
long-held core values of “Sincerity • Eternity”.
The Group’s differentiation strategy continues to make inroads into diverse customer segments by
catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different
life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio
comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual
brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.

The Group’s commitment to sustainable growth is anchored in its customer-centric focus and strategies,
which are in place to promote long-term innovation in business, in people and in culture. Another asset
underpinning sustainable growth is a sophisticated and agile business model. This supports the Group
by fostering excellence and extending opportunities along the entire value chain to communities and
industry partners across the world.

With an extensive retail network in China, Japan, Korea, Southeast Asia and the United States, and a fast-
growing smart retail business, the Group is implementing effective online-to-offline (“O2O”) strategies
to succeed in today’s omnichannel retail environment.

44 Sponsors are listed in alphabetical order under their respective categories.

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