Page 10 - HKMA TA2020 Award Brochure

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Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) listed on the Main Board of
The Stock Exchange of Hong Kong in December 2011. The Group’s vision is to become the most trusted
jewellery group in the world.

Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness
and authenticity, and is renowned for its product design, quality and value. A long-standing commitment
to innovation and craftsmanship has contributed to the Group’s success, along with that of its iconic retail
brand, and has been embodied in its rich 90 year heritage. Underpinning this success are our long held
core values of “Sincerity • Eternity”.

The Group’s multi-brand strategy comprises the CHOW TAI FOOK core brand with its offerings of different
retail experiences including ARTRIUM, JEWELRIA, Experience Shop and CTF WATCH, in addition to other
brands including HEARTS ON FIRE, T MARK, SOINLOVE and MONOLOGUE.

The Group’s commitment to sustainable growth is anchored in its “Smart+” strategy, which is in place to
promote long term innovation in the business, in people and in culture. Another asset underpinning
sustainable growth is a sophisticated and agile business model. This supports the Group by fostering
excellence and extending opportunities along the entire value chain to communities and industry
partners across the world.

With an extensive retail network in Greater China, Japan, Korea, Southeast Asia and the United States,
and a fast-growing e-commerce business, the Group is implementing effective online-to-offline (“O2O”)
strategies to succeed in today’s omni-channel retail environment.

From Human Resources to Global Intellectual Capital
Transformation of the Human Resources function into a Global Intellectual Capital Hub echoes one of our
core values - People First. Meaning to treat our people as long-term partners and focus on their well-
rounded development.

To nurture our people to reinvent more agile ways of work in the new retail ecosystem, a remodelled
training function of Global Intellectual Capital Lab is established to share training and knowledge
resources across departments and regions of the Group. Through an experiential learning approach,
more innovative modes of training are adopted to motivate our people.

A T-shaped talent strategy is also emphasised in the Group to nurture our people as T-shaped
professionals who not only master in-depth expertise of their respective disciplines, but also possess
various skills to collaborate across multiple functions of the Group. This aims to help the Group and our
people to unlock the competitive advantage and work well together in driving omni-channel retailing
and multi-brand innovation. In 1HFY2020, over 730,000 training hours were conducted.

8 AWARD FOR EXCELLENCE IN TRAINING AND DEVELOPMENT 2020