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Chow Tai Fook Jewellery Group
Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) was listed on the Main
Board of The Stock Exchange of Hong Kong in December 2011. The Group’s vision is to become the most
trusted jewellery group in the world.

Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness
and authenticity, and is renowned for its product design, quality and value. A long-standing commitment
to innovation and craftsmanship has contributed to the Group’s success, along with that of its iconic retail
brand, and has been embodied in its rich 90-year heritage. Underpinning this success are our long-held
core values of “Sincerity • Eternity”.

The Group’s differentiation strategy continues to make inroads into diverse customer segments by
catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different
life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio
comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual
brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.
The Group’s commitment to sustainable growth is anchored in its customer-centric focus and strategies,
which are in place to promote long-term innovation in business, in people and in culture. Another asset
underpinning sustainable growth is a sophisticated and agile business model. This supports the Group
by fostering excellence and extending opportunities along the entire value chain to communities and
industry partners across the world.

With an extensive retail network in Greater China, Japan, Korea, Southeast Asia and the United States,
and a fast-growing e-commerce business, the Group is implementing effective online-to-offline (“O2O”)
strategies to succeed in today’s omni-channel retail environment.

Operations Support
Global Intellectual Capital
Transformation of the Human Resources function into a Global Intellectual Capital Hub echoes one of our
core values - People First. Meaning to treat our people as long-term partners and focus on their well-
rounded development.
To nurture our people to reinvent more agile ways of work in the new retail ecosystem, a remodelled
training function of Global Intellectual Capital Lab is established to share training and knowledge
resources across departments and regions of the Group. Through an experiential learning approach,
more innovative modes of training are adopted to motivate our people.

A T-shaped talent strategy is also emphasised in the Group to nurture our people as T-shaped
professionals who not only master in-depth expertise of their respective disciplines, but also possess
various skills to collaborate across multiple functions of the Group. This aims to help the Group and our
people to unlock the competitive advantage and work well together in driving omni-channel retailing
and multi-brand innovation.

8 AWARD FOR EXCELLENCE IN TRAINING AND DEVELOPMENT 2021