Page 36 - HKMA 2020 Awards Souvenir Programme

Campaign Awards

Judging Criteria

1. Rationale Behind the Marketing Campaign
2. Marketing Execution including Development and Positioning of Product / Service / Behaviour / Idea; Pricing / Cost of Target

Audience; Sales or Distribution Channels; Communication and Promotion; People; and Overall Integration of Campaign Elements;
Challenges in the process of Marketing Execution
3. Originality and Strategic Impact of the Campaign
4. Results including Marketing and Financial Results
5. Exceptional Meritorious Aspects of Campaign

Campaign Award Winners

Gold Award
“csl 5G See The World Differently”
CSL Mobile Limited
Silver Award
“More Than a Bank in My Hand.”
C itibank (Hong Kong) Limited
Bronze Award
“McDonald’s ‘The Surprise Chicken Expert’”
McDonald’s Hong Kong
Excellence Awards
“Give A Voucher, Donate A Meal”
7-Eleven - The Dairy Farm Company, Limited
“Infinite Possibilities”
Alipay Payment Services (HK) Limited
“BioEm: Spray the Distance Away on a Mission to Bring us Closer”
BioEm Air Sanitizing Technology Co Ltd
Merit Awards
“‘Live with Confidence’ Marketing Campaign”
AXA Hong Kong and Macau
“Banking Unplugged by DBS Groundbreaking Innovation – iWealth app”
DBS Bank (Hong Kong) Limited

“McCafe 20th Anniversary”
McDonald’s Hong Kong
“‘INVEST FROM HOME. BANK FROM HOME.”
Standard Chartered Bank (Hong Kong)

* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.

34 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020