Page 37 - HKMA 2020 Awards Souvenir Programme
P. 37

Campaign Awards

Special Awards                                                       Excellence in Content Marketing
                                                                     “csl 5G See The World Differently”
         Excellence in Online and Offline Integration                CSL Mobile Limited
“S+ REWARDS by Sino Malls – Turn Shopping into Playtime”
Sino Real Estate Agency Limited                                      Excellence in Customer Insights
                                                                     “More Than a Bank in My Hand.”
           Excellence in Use of Data                                 Citibank (Hong Kong) Limited
“More Than a Bank in My Hand.”
Citibank (Hong Kong) Limited                                         “McDonald’s‘The Surprise Chicken Expert’”
“csl 5G See The World Differently”                                   McDonald’s Hong Kong
CSL Mobile Limited
                                                                     Excellence in Small Budget Marketing
           Excellence in Innovation                                  “Give A Voucher, Donate A Meal”
“Banking Unplugged by DBS Groundbreaking Innovation – iWealth app”   7-Eleven - The Dairy Farm Company, Limited
DBS Bank (Hong Kong) Limited
“WeWa Card Is That Instant”                                          “Transforming Hong Kong into a Green Cookery Hub”
PrimeCredit Limited                                                  CLP Power Hong Kong Limited

                           Excellence in Social Media Marketing      “S+ REWARDS by Sino Malls – Turn Shopping into Playtime”
“McDonald’s‘The Surprise Chicken Expert’”                            Sino Real Estate Agency Limited
McDonald’s Hong Kong
                                                                     Excellence in Social Good
          Excellence in Branding                                     “Give A Voucher, Donate A Meal”
“Give A Voucher, Donate A Meal”                                      7-Eleven - The Dairy Farm Company, Limited
7-Eleven - The Dairy Farm Company, Limited
“Infinite Possibilities”                                             “Dorsett Cares - We’re In This Together”
Alipay Payment Services (HK) Limited                                 Dorsett Hospitality International
“‘Wear Dance’- Hong Kong Ballet with support from Create Hong Kong”
Hong Kong Ballet                                                     “Mind HK: Breaking the HK Mental Health Taboo”
                                                                     Mind Hong Kong
         Excellence in Marketing Collaboration
“‘Mick’the Holidays Bright (Christmas & CNY Campaign)”               Excellence in TV Commercial
Hang Lung Properties                                                 “‘Live with Confidence’Marketing Campaign”
“‘Wear Dance’- Hong Kong Ballet with support from Create Hong Kong”  AXA Hong Kong and Macau
Hong Kong Ballet
Excellence in Agility and Crisis Management                          Agencies of the Year
“Embracing Adversity: Adapt, Believe, And Change”                    OMD Hong Kong
ABC Pathways Group                                                   Uth Creative Group Ltd
“Dorsett Cares - We’re In This Together”
Dorsett Hospitality International                                    Marketers’Favourite Marketing Campaign
                                                                     “csl 5G See The World Differently”
                                                                     CSL Mobile Limited

* 	 The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.

                                           35HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020
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