Page 69 - MA2021-Souvenir-Programme/

Individual Awards

Judging Criteria
Distinguished Marketing Leadership Awards
1. Signature Campaign
2. Track Record Highlights including Marketing Achievements; Achievements in the Leadership of the Marketing Function
in the Organization or Client Organization; Contributions to the Strategic Business Direction of the Organization or Client
Organization; and Personal Achievements
3. General Contributions

Outstanding Marketing Professional Awards
1. Signature Campaign
2. Track Record Highlights including Marketing Achievements and Personal Achievements
3. Self-improvement Plan

Individual Award Winners
ViuTV Marketer of the Year
Ms Tina Chao
Chief Marketing and Digital Customer Experience Officer
McDonald’s Hong Kong

Distinguished Marketing Leadership Awardees*
Mrs Bally Wong
Founder and Chairman
ABC Pathways Group

Ms Tina Chao
Chief Marketing and Digital Customer Experience Officer
McDonald’s Hong Kong
Mr Calvin Ng
Co-Head of Retail Banking and Alternate Chief Executive
ZA Bank

Outstanding Marketing Professional Awardees*
Ms Charmaine Wu
Director - Marketing
McDonald’s Hong Kong

Ms Ramona Carmen Schmidt
Head, Corporate, Commercial & Institutional Banking Marketing
Standard Chartered Bank (Hong Kong) Limited

67
HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

10/4/2021 3:09:14 PM
Dinner 88p content 2021.indd 67
Dinner 88p content 2021.indd 67 10/4/2021 3:09:14 PM