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Past Campaign Award Winners

2 0 0 7 2 0 0 2
GOLD GOLD
Bel-Air No.8 – The New Landmark in Island South The Making of RoadShow
SILVER SILVER
Cathay Pacific – Moving Forward with Hong Kong for 60 Years Cathay Pacific – The World’s Biggest Welcome
BRONZE BRONZE
Luxottica – Revitalized an Old Brand in a Stagnant Industry See You at Café de Coral
CERTIFICATES OF EXCELLENCE BRONZE
McDonald’s 24 Hours ‘Mac Tonight’ Campaign An Exceptional Community for An Exceptional Childhood
Pizza Hut Cheesy Lava ‘Passion released, Record achieved’ – Discovery Bay Siena one Marketing Campaign
Making babies’ ‘impossible mission’ possible CERTIFICATES OF MERIT
Hang Seng Femina Banking – Lead a Fabulous Life
2 0 0 6 Hang Seng M.I. Kid” Account - Develop your Children’s Potential
GOLD for Great Achievements”
Love Hong Kong, Love Ocean Park! 2 0 0 1
SILVER
CLP Power: Create the Market – Induction Cooking GOLD
BRONZE The Leighton Hill – Home to the New Aristocracy
SILVER
apm – a retail breakthrough for HK Orangeworld – A World Where Your Fantasy Takes Flight
CERTIFICATES OF EXCELLENCE BRONZE
Hong Kong Broadband - Be Ahead of Yourself Ribena Mobile the Ultimate Breakthrough
PCCW - Next Generation Fixed Line ‘Brand Quality Campaign’ CERTIFICATES OF MERIT
Prevail in Confectionery: Eclipse Mints Allergan - Complete Repositioning Campaign
Manulife - The MPF Launch Campaign
2 0 0 5 SUNeVision - Launch of Propertystreet.net
GOLD
Revolution of Pizza Hut’s Business Concept 2 0 0 0
SILVER GOLD
Repositioning of e-zone SUNDAY Independence Day
BRONZE SILVER
Cathay Pacific - It’s the little things we remember Ocean Shores – Live the Good Life, Live at the Best
CERTIFICATES OF EXCELLENCE BRONZE
Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy Sauce The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V
Hutchison Live 3 CERTIFICATES OF MERIT
The Arch – Imagination rules the world BOC U-point Credit Card
Hong Kong’s Tender – You Name the Price
2 0 0 4 Guangzhou-Kowloon Through Train Service Improvement Turned
GOLD Business Around
YOHO Town – Transforming Residential Property into a Lifestyle Brand
SILVER 1 9 9 9
Swire Homes’ Distinctive New Living – The Orchards GOLD
BRONZE A Sentimental Journey
Launch of a New Brand: VAGO with INSOLIA – The Painless Hi-Heels SILVER
CERTIFICATES OF MERIT Tierra Verde – Breaking Through A Bleak Market
Fairwood Re-branding BRONZE
Hutchison - The Launch of 3 Panadol Cold & Flu Campaign
Regalia Bay CERTIFICATES OF MERIT
DFS Galleria – Targeting A Changing Customer
2 0 0 3 Festival Walk: Set Your Own Boundaries
GOLD Swire Properties: StarCrest – 5-Star Luxury at a 9-Star Location
One2Free SMS Lovers
SILVER
The Power of Love - The Power of Music
BRONZE
Ocean Park Halloween Bash 2002
CERTIFICATES OF MERIT
New World PCS - Twins Mobile – Breakthrough Info-tainment Service
Keeps Idols Close
McDull, Hong Kong One Egg Tart
Watsons Water – Wats Next

62 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

10/4/2021 3:09:08 PM
Dinner 88p content 2021.indd 62
Dinner 88p content 2021.indd 62 10/4/2021 3:09:08 PM