Page 62 - MA2021-Souvenir-Programme/

Past Campaign Award Winners

2 0 2 0 2 0 1 7
GOLD GOLD
CSL - csl 5G See The World Differently 1O1O – Be Distinctive
SILVER SILVER
Citibank - More Than a Bank in My Hand. Welend – Disrupting Traditional Loan
BRONZE BRONZE
McDonald’s - The Surprise Chicken Expert NESCAFÉ South East Asian Range Campaign
EXCELLENCE AWARDS EXCELLENCE AWARDS
7-Eleven - Give A Voucher, Donate A Meal Carlsberg – If Carlsberg Did Marketing
Alipay - Infinite Possibilities K11 Concepts – Disruptive New Business Innovation for
BioEm - Spray the Distance Away on a Mission to Bring us Closer Millennial Entrepreneur – K11 Natural
MERIT AWARDS PrimeCredit – WeWa New Brand Launch Campaign – WeShake WeWin
AXA - Live with Confidence’ Marketing Campaign WeWa
DBS - Banking Unplugged by DBS Groundbreaking Innovation – MERIT AWARDS
iWealth app FWD General – FWD Drivamatics Mobile App
McDonald’s - McCafe 20th Anniversary FWD Life – This is How Insurance Works Today
Standard Chartered - INVEST FROM HOME. BANK FROM HOME MoneySQ – Revolutionize Hong Kong Financial Market
Pizza Hut – Roulette Cheesy Bites Pizza: The Brave-or-Crave
2 0 1 9 Challenge
GOLD
McDonald’s - McDonald’s X 鋒味 MY TASTE OF HONG KONG 2 0 1 6
SILVER GOLD
WeLend - Humanizing a Humanless Experience - csl Hit the BIG time on a BIG network
WeLend A.I. Loan SILVER
BRONZE ManulifeMOVE
SWIPE - Swipe EX - Literature of Mindful Cleaning BRONZE
EXCELLENCE AWARDS Tai Hing – My Hero II: The Rise of Hero Chef
Citibank - Citigold ‘Own The Affluent’ Campaign EXCELLENCE AWARDS
HKTVmall – HKTVmall - Miss Do Do Cheng Online AIA – Love is in Every Moment – Father & Daughter
Shopping Tutorial Crown Motors – FUN2GATHER Toyota Sienta & Spade
Saving International - KOSÉ GRACE ONE - THE ACADEMY McDonald’s – Next Generation of Customer Experience
OF AGELESSNESS MERIT AWARDS
MERIT AWARDS 3HK – Making Better
HSBC Life - Reboot HSBC Life FWD Savie Insurance ‘Simply Unbeatable’ Campaign
Mannings - The Power of the Inner Smile McDonald’s – A Surprise in Disguise
Ricacorp Properties - The REAL Listing Standard Chartered x Asia Miles Launch Campaign
Secret Tour - Breakup Tour
2 0 1 5
2 0 1 8 GOLD
GOLD Coca-Cola China Ltd - Share A Coke
Carlsberg - Probably the Best Beer Marketing Revolution SILVER
SILVER British Motors Limited - The Unexpected – All New Discovery Sport
Citibank - It’s a Bank in My Hand BRONZE
BRONZE Maxim’s Caterers Limited - Mooncake Market Revolution – Maxim’s
Pricerite - Small Space Big Universe Egg Custard Mooncake 2014
EXCELLENCE AWARDS EXCELLENCE AWARDS
Chow Tai Fook - Love of a Lifetime Arome Bakery (HK) Co Ltd - Arome Anew & Beyond
Chow Tai Fook – T MARK “To Tell the Truth” Pricerite Stores Limited - Small Space: Big Universe
HSBC - The One Card That Has It All Nestle Hong Kong Ltd - Frutips Relevancy Campaign
MERIT AWARDS MERIT AWARDS
CK Asset - Ocean Pride Development The Hong Kong and China Gas Company Limited - Cook For Love
HKJC - Striding On The Hong Kong and China Gas Company Limited - Total Kitchen
McDonald’s - McCafé “It’s What’s Inside That Counts” Solution
Watsons Water - Watsons Water ‘Drops of Fun’ Rewards K11 Concepts Limited - The Revolutionary Art x Commerce Retail Model
– Local Customer Recognition As Our Continued Driving Force
PrimeCredit Limited - Turning Property into Cash

60 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

10/4/2021 3:09:07 PM
Dinner 88p content 2021.indd 60
Dinner 88p content 2021.indd 60 10/4/2021 3:09:07 PM