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Past Campaign Award Winners

2 0 1 4 2 0 1 1
GOLD GOLD
Harbour City - Rubber Duck Joy to the World Campaign The House of Dancing Water, City of Dreams – A New Era of
SILVER Entertainment in Macau
Wellcome's 'Like Always' Campaign SILVER
BRONZE Ocean Park’s Aqua City – The re-birth of a miracle
CLP Power - 'Let’s Save Now For A Better Future' Marketing Campaign BRONZE
EXCELLENCE AWARDS China 3D’s 3 Dimensional Marketing of 3D Sex and Zen
Chow Tai Fook ‘The Perfect One’ Bridal Campaign 2013 EXCELLENCE AWARDS
Environmental Protection Department - Food Wise Hong Kong Citibank Banks on New Standards to Break Banking Inertia
PrimeCredit - Golden-teeth Promise Free Golden Bangle
MERIT AWARDS Breaking Out of the Price Prison – How McDonald’s launched its
RunOurCity ‘Free to Run 3.23 Hong Kong Streetathon’ first premium product, 35 years on
McDonald’s Restaurants - From CNY to WNY: Making the Most
of the New Year 2 0 1 0
Tai Hing Catering Group - My Hero 太好味道 GOLD
Times Square: This is Your Time; Timely Transformation Of Maxim’s Angel and Devil
A Fading Meeting Place SILVER
Standard Chartered Hong Kong 150th Anniversary
2 0 1 3 Commemorative Charity Banknote Marketing Campaign
GOLD BRONZE
PCCW - HKT mobile service ‘Ultimate Mobility’ McDonald’s Moments Delivered
SILVER EXCELLENCE AWARDS
Harbour City – Doraemon Brings Innovative Surprises through Joyful Endless Love – Rebranding BOCG Life
Experiences Cathay Pacific ‘People & Service’ Campaign
BRONZE HKJC 125th Anniversary Campaign
Love the Planet 4.22 Hong Kong Goes Green Monday
EXCELLENCE AWARDS 2 0 0 9
Turning Brand Culture into Customer Benefit – Fairwood 40th GOLD
Anniversary MTR Rail Merger Campaign - The Unprecedented Marketing
Breakthrough the Dark Side of Hong Kong Disneyland Challenge
McDonald's Restaurants – i'm Amazing SILVER
MERIT AWARDS McDonald’s Democratizing Premium Coffee
Dairy Farm - Wellcome – Low Low Price Watcher BRONZE
The Hong Kong Jockey Club – Happy Wednesday American Express Cathay Pacific Credit Card – Fly Faster
McDonald's Restaurants – It's Mac Time Tonight CERTIFICATES OF EXCELLENCE
TSL ︱謝瑞麟 Brand Revitalization – Rising from The Gloom Cathay Pacific New Cabin Designs Marketing Campaign
Dairy Farm - One Dollar Does Matter
2 0 1 2 The HKJC Olympic 2008 Campaign - How We Excelled in the World
GOLD
Coca-Cola Summer ‘Chok’ Campaign 2 0 0 8
SILVER GOLD
Hong Kong Breast Cancer Foundation – Three Steps to Breast Health Continuous ‘One-Up’ Breakthrough
BRONZE – The Success Story of Harbour City, the Success Story of You & Me!
Disneyland’s It’s Playtime with Friends - The Power of Synergy SILVER
EXCELLENCE AWARDS Pizza Hut Chessy Bites – Release the Child in You
FUJIFILM X-series – The sect of wandering photographing – The BRONZE
Re-birth of a Camera Giant Manhattan Hill – Magic Happens in West Kowloon
McDonald’s - The Road to Becoming Hong Kong’s Coffee Destination CERTIFICATES OF EXCELLENCE
iButterfly – Turning the Sky into a Canvas Coca-Cola zero – Who Says You Can’t Have Real Taste Zero Sugar
MERIT AWARDS Ronald McDonald House Charities: Part of Me, Part of My Community
PopCorn’s Opening Campaign PCCW Mobile – Building A Brand with Passion Power
Okamoto - Water Temptation, Thinner than Super Thin
Pizza Hut - Pizza and More
SOLVIL ET TITUS: Time is Love

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HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

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