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Merit Award

“The WeLend A.I. Evolution: Re-engineering the Future of Loan Business”
WeLend Limited

As a member of WeLab – a leading fintech company in Asia, WeLend was founded in 2013 and is the first and the largest
homegrown pure online lending platform in Hong Kong. With the vision to bring joy to people’s financial journey, WeLend is
revolutionizing lending with big-data powered A.I. technology, delivering a seamless and purely online lending experience to
underserved customers 24/7.

WeLend faced fierce competition in the lending battlefield, with many offline and traditional loan businesses with manned-assistance
claiming to provide a fully online offering. This left customers skeptical whether a truly online lending experience was overstated.

Customers want the fastest and most convenient way to apply for loans online. WeLend knew it had to uplift its innovative A.I.
brand image, bring the tech-enabled customer experience to new heights and re-engineer its tech-driven A.I. models to give
customers what they need. WeLend did this and embraced and utilized the most advanced A.I. technology to re-invent a fully
“automated” new loan approval process, once again breaking the loan industry standards by pushing the boundaries of financial
technology. 100% Cash Loan Automation, a truly seamless loan experience.
Throughout the year, WeLend successfully outperformed the market and achieved exceptional results, while reinforcing its A.I.
brand image and building a strong product differentiation among its competitors. As an innovative pioneer in the finance industry,
WeLend’s fintech leadership has been strengthened with a powerful and sustainable brand equity for the long run.

Comments from the Judges:
It was commended as a ground-breaking and impactful business model, which enabled WeLend to create a blue ocean strategy
by using powerful A.I. to identify and capture valuable new customer segments, improve product offering as well as customer
experience and redefine the online lending landscape in Hong Kong.
The programme was highly integrated and comprehensive. WeLend had an in-depth understanding of the market situation and
its competitors. Despite the success as an innovative pioneer in the loan market, the determination of WeLend to go the extra mile
and its ‘aim-high’ spirit deserved applause. The smart integration of A.I. was a trump card, which has achieved operation efficiency
and accuracy, risk control and reinvention of seamless loan experience. The campaign was a shining example of how technology
could make a huge difference.

Both marketing and financial results were achieved. The results were impressive in view of the increase in market share and
new customer growth. WeLend’s fintech leadership has not only challenged the industry players with authentic automatized A.I.
experience and revolutionized the loan market, but also laid the cornerstone for its future success.

Parties to be Recognized for Contributing to the Success of the Programme:
1. Giraffe Hong Kong Limited
2. Mindshare Hong Kong

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HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

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Dinner 88p content 2021.indd 59 10/4/2021 3:09:07 PM