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Merit Award

“Golden 7 Seconds”
AQUA PRO+TECH

AQUA PRO+TECH invented Intelligent Disinfection Station, which can effectively kill bacteria and viruses by breaking up their cell
membranes and deactivating their protease, providing businesses clients and the public the best protection from the pandemic,
that has gained recognized by the customers regarding the related products.

It is simple, efficient and high impact with AQUA PRO+TECH Intelligent Disinfection Station to get sanitized, which has reduced
the concern of the crowds between public premises. Also, this helps to push both public and private business clients to reactivate
their activities under the pandemic situation. AQUA PRO+TECH has made a great impact in long term goal to boost the overall
society for how to react and be protected from the pandemic.
AQUA PRO+TECH Intelligent Disinfection Station contained a digital screen, while the it operates the ‘Golden 7 Seconds’
disinfecting the whole body, also created a new offline promotional platform for AQUA PRO+TECH, which would provide a better
understanding of the products during the disinfection experience for the users.

The “Golden 7 Seconds” campaign, which has changed the original B2B business format to a B2C advertising medium, increased
the brand’s exposure. At the same time, the Intelligent Disinfection Station has provided a real-life experience of the brand prod-
uct, supporting the brand to explore potential clients to loyalty users.

AQUA PRO+TECH now has various locations that provide Intelligent Disinfection Stations for services, other than increasing the
overall social responses and protection, also has been increasing the public epidemic prevention awareness on anti-epidemic
together with everyone.

Comments from the Judges:
It was commended as a methodical and agile campaign, which has grasped the business opportunities during the pandemic crisis
by introducing a relevant and innovative product, combining a disinfection machine and an advertising screen, to the market.

The merging of product and marketing strategies was unique, practical and well-executed with detailed penetration plans. The
new product with contactless console was a distinctive feature during the pandemic and benefited the customers. The placement
of disinfection machines in major shopping and business areas has demonstrated the product uniqueness and created the trust
between the brand and the consumers. It was truly a win-win situation for the brand and the commercial premises. The campaign
has capitalized on its B2B strategies to uplift brand recognition and capture the B2C markets skillfully.
This cost-effective campaign has achieved spectacular marketing and financial results as evidenced by the significant growth in

brand awareness and product sales. Aqua Pro+Tech handled all details well and launched the campaign quickly to take the ‘ fast-
mover’ advantages. The good tactics of promoting its products within the ‘Golden 7 Seconds’ has further strengthened the unique
selling proposition of the brand.

Parties to be Recognized for Contributing to the Success of the Programme:
1. Tiz Communications Limited

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HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

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