Page 43 - MA2022-Souvenir-Programme
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Campaign Awards
Special Awards
Excellence in Marketing Collaboration Excellence in Online and Offline Integration
“Central Market: Revitalisation Project” “送嘢就嗌Lalamove，一Call萬應！”
Chinachem Group Lalamove
“Sino Malls Consumption Voucher Scheme Promotions” “McDonald’s App 1st Anniversary – Celebrating the
Sino Group Super Fans”
McDonald’s Hong Kong
“Sino Malls Disney Winter Celebration”
Sino Group, Lee Tung Avenue Management Company Ltd “Hong Kong’s Wallet”
PayMe from HSBC
Excellence in Agility and Crisis Management Excellence in Social Good
“Stay Strong, Stay Safe” “With Ping Pong, Achieve More and Beyond”
McDonald’s Hong Kong
Hang Seng Bank
Excellence in Content Marketing “Hong Kong Neighbourhood: West Kowloon”
Hong Kong Tourism Board
“The Tuen Ma Line Opening”
MTR Corporation
“One Heart, Fight the Virus”
Hong Kong Community Anti-Coronavirus Link x CLP Power
Excellence in Customer Engagement and Experience
Hong Kong Limited
“csl x MIRROR 5G Campaign”
CSL Mobile Limited Excellence in TV Commercial
“Hong Kong’s Laisee” “csl x MIRROR 5G Campaign”
PayMe from HSBC CSL Mobile Limited
“MTR Mobile 2.0” “McDonald’s x MIRROR - 麥炸雞”
MTR Corporation McDonald’s Hong Kong
“HSBC Premier #ThisIsMyFamily Campaign”
Excellence in Customer Insights HSBC
“HSBC EveryMile Credit Card Launch”
HSBC Excellence in Video Marketing
“SmarTone Home 5G Broadband - The New 5G Private “McDonald’s App 1st Anniversary – Celebrating the
Broadband Era” Super Fans”
SmarTone Mobile Communications Limited McDonald’s Hong Kong
“McDonald’s App 1st Anniversary – Celebrating the Super Fans” “VIRTUAL BEN – WE KNOW, WHAT YOU “KONG””
McDonald’s Hong Kong WeLab Bank
Excellence in Innovative Use of Technology Agencies of the Year
“csl x MIRROR 5G Campaign” CruiSo Digital Solutions Limited
CSL Mobile Limited DDB Group Hong Kong
Gusto Collective
“Hong Kong’s Laisee” OMD Hong Kong
PayMe from HSBC Uth Creative Group Limited
“McDonald’s x Google – Media Targeting Through Machine Wunderman Thompson Hong Kong
Learning”
McDonald’s Hong Kong
* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
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HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022
