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Campaign Awards












            Judging Criteria
            1.  Rationale Behind the Marketing Campaign
            2.  Marketing Execution including Development and Positioning of Product / Service / Behaviour / Idea; Pricing / Cost of Target
               Audience; Sales or Distribution Channels; Communication and Promotion; People; and Overall Integration of Campaign
               Elements; Challenges in the process of Marketing Execution
            3.  Originality and Strategic Impact of the Campaign
            4.  Results including Marketing and Financial Results
            5.  Exceptional Meritorious Aspects of Campaign

            Campaign Award Winners                           Special Awards

            Now TV Gold Award                                                     Marketers’ Favourite Marketing Campaign
            “csl x MIRROR 5G Campaign”                       “csl x MIRROR 5G Campaign”
            CSL Mobile Limited                               CSL Mobile Limited
            Silver Award                                                  Excellence in Use of Data
            “McDonald’s App 1st Anniversary – Celebrating the Super Fans”
            McDonald’s Hong Kong                             “McDonald’s x Google – Media Targeting Through Machine Learning”
                                                             McDonald’s Hong Kong
            Bronze Award
            “McDonald’s x MIRROR - 麥炸雞”                                   Excellence in Innovation
            McDonald’s Hong Kong                             “csl x MIRROR 5G Campaign”
                                                             CSL Mobile Limited
            Excellence Awards
            “送嘢就嗌Lalamove，一Call萬應!”                                                   Excellence in Social Media Marketing
            Lalamove
                                                             “McDonald’s x MIRROR - 麥炸雞”
            “The Tuen Ma Line Opening”                       McDonald’s Hong Kong
            MTR Corporation
                                                             “The FANtastic EURO 2020”
            “HSBC Premier #ThisIsMyFamily Campaign”          Now TV
            HSBC
                                                             “livi PayLater”
            Merit Awards                                     livi bank
            “HSBC EveryMile Credit Card Launch”
            HSBC                                                       Excellence in Branding
                                                             “csl x MIRROR 5G Campaign”
            “HSBC One – Say Goodbye to Wealth A0 Millennials Campaign”
            HSBC                                             CSL Mobile Limited

            “Hong Kong’s Laisee”                             “HSBC One – Say Goodbye to Wealth A0 Millennials Campaign”
            PayMe from HSBC                                  HSBC
                                                             “The Tuen Ma Line Opening”
            “VIRTUAL BEN – WE KNOW, WHAT YOU “KONG””
            WeLab Bank                                       MTR Corporation
                                                                      Excellence in Small Budget Marketing
                                                             “CLP Energy Efficiency & Conservation (EE&C) Online Video”
                                                             CLP Power Hong Kong Limited



            *   The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
            40    HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022
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