| Judging Criteria for Campaign Award |
Scores |
| 1. Campaign Objective and Purpose |
20 |
Clear articulation of the sustainability issue or opportunity addressed, supported by relevant context and alignment with the organization’s business priorities.
- What are the specific objectives of this initiative?
- How are these objectives aligned with the organization’s business and sustainability priorities?
- What sustainability issue is being addressed?
- Why is it important to the business and/or society?
- What insights, data, or stakeholder feedback led to identifying this as a priority?
|
| 2. Design and Innovation |
20 |
A well-conceived and structured initiative that effectively addresses the stated objectives, demonstrating originality and thoughtful integration of sustainability.
- Is the initiative thoughtfully designed to achieve its objectives?
- How is sustainability integrated into the core business operations or value chain through this initiative?
- How does this initiative create value for the business while advancing sustainability objectives?
- Does it go beyond conventional practices or compliance requirements?
- In what ways is this initiative innovative (e.g. approach, business model, partnerships, technology, application, etc), and what new values do this create?
|
| 3. Execution and Delivery |
20 |
Effectiveness in translating the initiative into action, including stakeholder engagement, coordination, and quality of implementation.
- How was the initiative implemented in practice?
- How were relevant stakeholders engaged, and how did their involvement contribute to the effectiveness of the initiative?
- Was the initiative practical, well-managed, and scalable?
- What critical success factors enabled effective implementation?
- What key challenges were encountered, and how were they addressed?
|
| 4. Measurable Outcomes and Impact |
40 |
|
Clear and credible demonstration of results achieved and meaningful, sustainable impact over time on business performance, organizational practices, and/or society and the environment, supported by relevant data, metrics, and evidence.
|
a. Quantitative Results
- What results were achieved, and how do they compare with the baseline or situation before implementation?
- Are the results measurable, evidenced, and clearly linked to the initiative?
- What KPIs or indicators were used, and why were they selected?
|
(20) |
b. Lasting Impact & Scalability
- Has the initiative influenced behaviour, decision-making, or industry practices?
- What meaningful long-term changes (organizational, societal, or environmental) have been or are expected to be achieved?
- To what extent are these outcomes sustained or expected to be sustained over time?
- Does the initiative have potential to be scaled, replicated, or extended?
|
(20) |
