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Silver Award

“inspire : aspire” Special Awards

Hongkong Land Limited Excellence in Cultural Change

HR Professional’s Favourite Campaign
About Hongkong Land Limited (“HKL”)
HKL is a major listed property investment, management and development group. Founded in 1889, HKL’s business is built on excellence, integrity and
partnership.
Objectives
A research conducted by the company in 2019 has revealed that HKL was facing two challenges:
• A market perception of lacking recognition of HKL’s progress in technology and innovation, and being old-fashioned. Retention and attraction of
young talents may become challenging.
• Increasingly competitive business environment brought challenges to HKL in achieving long-term financial goals.
Design and Implementation
HKL realised an imperative need to undergo a transformation and has launched the “inspire : aspire” corporate transformation programme in early
2021, with a new set of Company Purpose and refreshed Vision, Mission and Values to:
• Improve staff’s performance that can enhance the company’s capability and performance
• Build the organization capability to achieve sustainable growth
• Modernise the brand by being a digitalized and caring company
A series of structured programmes and training initiatives were launched to build awareness, upskill knowledge and competences, and improve staff
engagement to demonstrate the six refreshed values “Honesty & Integrity”, “Excellence”, “Responsiveness & Agility”, “Open & Collaborative Culture”,
“Environmental & Social Responsibility”, and “Smart Innovation”, abbreviated as “HEROES”.
The key to success for this cultural transformation journey was attributed by:
1. Success in building up a learning culture, with staff motivated and taking ownership of self-learning of new skills and knowledge; and good
understanding of the new corporate values
• A series of training programmes and initiatives were launched in multi channels and innovative ways, making use of digital tools including the
company’s mobile app “HKL Mobile”, and 24/7 e-learning platform “CONNECT” to enable learning anywhere anytime.
• HEROES Videos Series elaborated the concept of the values to make staff understand the expected behaviour aligning with these values.
• Sustainability learning modules were launched for staff to understand their roles in achieving the sustainability vision. HKL also established
“Diversity & Inclusion Committee” to formulate and implement D&I strategies and actions, and set up Home Fund and HERE2HELP volunteering
team to contribute to the community.
• Inspirer Series webinars invite internal / external speakers to share their inspiring stories for staff to gain fresh perspectives on market trends and
new knowledge and aspire to a better tomorrow.
2. Two-way staff communications was enhanced
• Dialogue with CE is held regularly during which HKL’s Chief Executive meets with colleagues to share the company vision and business updates,
demonstrating the company’s commitment to promote Open & Collaborative Culture. Questions raised by staff are answered on spot by the
Chief Executive.
• What’s the Buzz is a monthly regional e-newsletter which brings company or industry updates, especially on topics including “innovation”, “CSR”,
and “sustainability”.
• Staff communication platform available in HKL Mobile for staff to raise any suggestions on work or working environment related matters or
questions to the company.
3. Staff engagement was boost up
• Our Heroes Recognition Programme allows staff to provide timely recognition to the colleagues whose behaviours have demonstrated HEROES
values.
• H Points are offered as incentives for staff who have participated in company activities. H Points can be redeemed with gift vouchers on HKL
Mobile.
Achievements
Various behavioural changes were being observed after launching the inspire : aspire programme. HKL staff becomes:
• Highly motivated to attend e-learning. In 2021, the training hours attended by staff has increased by >360% comparing with that of 2020, while 70%
of the training hours were conducted online.
• More willing to propose innovative ideas and deploy innovation in HKL.
• More active in joining charity activities and contributing to sustainability of the community.
• More agile in their way of working.
A staff survey in March 2022 revealed that HKL’s cultural transformation programme is effective:
• 97.6% of survey respondents agreed that the initiatives introduced can help to build the new corporate culture.
• 98% agreed that HEROES videos helped them understand the refreshed values.
• 94% agreed that “Our Heroes Recognition Programme” can enhance the culture of appreciation among staff.
• 97% agreed that these initiatives helped to promote self-learning.

Comments from Adjudicators
A great initiative to revisit HKL’s vision, mission and values; and to recognize areas for improvement accordingly. Objectives and framework of the inspire:
aspire programme were clearly set and purposeful for organizational cultural change across different cities and territories. Its series of far-reaching
campaigns were ambitious yet supported with very thorough and concrete HR measures to generate positive results with detailed empirical statistics.
Good use of incentives and the diverse set of learning interventions using different conventional and digitalization means was complimented to enable
strong staff participation in various learning. The mobile CONNECT communication platform was especially well implemented. Overall, the continuous
efforts to sustain the cultural change journey was impressive.

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AWARD FOR EXCELLENCE IN TRAINING AND DEVELOPMENT 2022

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