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Silver Award
“Striding forward in digital learning: Racing 101” Special Award
The Hong Kong Jockey Club Excellence in Digital Transformation
The Hong Kong Jockey Club (the Club) is committed to supporting employees’ career development and enriching their knowledge of the Club’s unique
integrated business model, through which racing and wagering generate tax and charity contribution for the community. In the age of digitalization, the
Club has transitioned from delivering traditional classroom training to deploying new technology to support employees’ learning and development. By
providing a new learning experience, the Club encourages the employees to take ownership of their development.
Integrated Learning Package “Racing 101”
With racing being the Club’s core business, in 2020 the Learning & Development Department revamped the traditional racing training to an integrated
learning package – “Racing 101”.
Available to all employees, the new package comprises 3 learning components: (1) compulsory racing introductory session for new hire induction; (2)
micro-modular digital learning as pre-work; and (3) in-depth racing workshop. Coupled with digital and micro-learning elements, the package serves 3
purposes:
1. To enhance employees’ racing knowledge and optimize learning effectiveness
2. To increase employees’ engagement and interactivity during class
3. To foster a self-driven learning culture among employees
Incorporation of digital elements to enhance the learning experience
“Racing 101” enabled employees to deepen their understanding and learn about racing anytime and anywhere. Employees can sign up for the racing
workshop with a few clicks via a handy company mobile app.
After attending the racing introductory session, employees would complete a series of digital learning micro-modules. The digital learning consisted of
10 small chapters and each chapter could be completed within 10 minutes. To provide an immersive learning experience, 3D animation was embedded
to demonstrate horse characteristics and a 2D Virtual Tour was available to showcase racing and horse training facilities. Gamification was adopted to
enhance understanding of weight allowances for horses. Digital learning technologies were also incorporated in the in-depth racing workshop, such
as a betting simulation game and an Augmented Reality (AR) camera that displays 1:1 scale virtual horse movements. The micro-learning approach
with digital elements increased interactivity and enabled employees to stay focused. Combined with the knowledge check, this enhances learning
effectiveness with improved knowledge retention and comprehension.
Responding to the challenges of the pandemic, the Club has collaborated with other divisions on alternative learning solutions. For example, we have
converted the physical stables and racecourse tours to pre-recorded video tours so that employees could still experience the stables’ operations and visit
different racing facilities without physically being there.
Digitalization of learning improves business effectiveness and efficiency
“Racing 101” has successfully trained over 2,500 employees on their racing domain knowledge, reflecting a 114% increment in the total number of
participants, with highly positive feedback. Due to the pandemic, the training has gone fully digital and saved up to 1,000 man-hours annually, which
could be utilized in other business areas. More importantly, digital learning promoted longer-term learning as employees could revisit the content
whenever they want. This would refresh their memory on racing domain knowledge without any extra cost. Looking ahead, the “Racing 101” package is a
blueprint for the Club’s future development of digital learning.
Comments from Adjudicators
The Club reacted to the pandemic proactively with the launch of the campaign to transform traditional classroom trainings to digital learning. An
innovative programme that incorporated a good mix of fun and interactive digital elements which enhanced staff engagement throughout their training
journey, such as the use of technological Augmented Reality (AR) camera, betting simulation game, etc. Overall, the e-learning mobile app was well-
designed with micro-modular content filled with interesting visuals that could be easily understood and learnt anytime, anywhere.
Agility and digital transformation are keys to business success during the challenging times, and employees’ evaluation and feedbacks of the programme
showed promising results. The digital learning culture was further elevated within the Club that set a good foundation and benchmark for the Club’s
future training and development interventions. By looking forward, it created a win-win situation for the employees and the Club in designing new ways
of efficient learning experiences.
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