Page 45 - TA2022-Souvenir

Excellence Award

“Tricorians in the Floow” Special Award

Tricor Hong Kong Excellence in Performance Improvement

About Tricor
Founded in 2000, Tricor Hong Kong has been the leading business expansion specialist in Asia and serving over 10,000 clients across industries, including
more than 50% of listed companies from Hong Kong and the Mainland China.

Business Challenges
Tricor Hong Kong’s “number one corporate secretarial service provider in town” position faces fierce challenges from its competitors in the professional
services industry. In addition, the well-trained professional company secretary staff are top talents who are in-demand in the market by both consultants
and listed companies.
Objective and Programme Design
The objective to recruit, build and retain a strong and engaged company secretary and corporate governance workforce for the success of the business
requires Tricor’s team members to be in the “flow” – the optimal state of mind in which everyone feel and perform his/her best. “Tricorians in the Floow”
was therefore designed with the underlying idea of “flow” and sought to empower participants to tap into their “flow” state. The programme was
developed and implemented to Align, Equip and Sustain.
A 360 Alignment – a thorough business strategy and learning needs consultation with key stakeholders – was conducted to align leaders of the company
and the Corporate Services team.
Based on the alignment results, Tricor designed a nine-month curriculum for corporate governance professionals, covering both technical knowledge and
core competencies from corporate governance perspective. The training approach consists of three key elements: auditory, visual and kinesthetic, and
happened both inside and outside classrooms so as to deepen and strengthen participants’ learning and real-life application.
To properly equip the programme so as to reach its full potential and ensure success, Tricor first ran a pilot cum Train the Trainers programme for a limited
number of nominated managers to track kinks and gain buy-in. They also served as the ambassadors of the programme when it was officially launched.
Further to the full programme roll out, a series of effort has been carrying out to sustain the momentum of the programme through knowledge
management, mentorship, action learning projects and the yammer community.

Measurement and Impact
Tricor referenced to the Kirkpatrick Model to analyze and evaluate the results of the programme and achieved an average programme score of 5.6 out of 6.
In terms of business performance, Tricor re-gained number one position as the market’s largest corporate secretarial services provider with the most
number of listed companies clients A1 by February 2022. The revenue for Q1 2022 increased by 16% when compared to Q1 2021; and the number of new
listed company clients for the Corporate Services team doubled in Q1 2022 when compared to Q1 2021.
As for employee retention and promotion, there was a gradual decrease in the number of resignations between Q4 2021 and Q1 2022, and 55% of HIPOs
promoted in March 2022.
Tricor also achieved better results in a number of areas in the 2021 Employee engagement survey in comparison to 2020 survey results, among 187
Corporate Services respondents.

Comments from Adjudicators
Overall a comprehensive programme which aligned closely with the corporate objectives and was executed systematically with an aim to up-skill
employees, enhance learning experience and effectiveness. A well thought-out design with pilot programmes as the trial run and the plan to sustain the
programme through multifarious activities from classroom to virtual sessions; and via online social platform to enhance staff engagement.
All in all, it was an outstanding training programme driving customer-centric training goal to achieve business performance and staff retention; in
addition to uplift service quality and maintain top market position.

AWARD FOR EXCELLENCE IN TRAINING AND DEVELOPMENT 2021 43
AWARD FOR EXCELLENCE IN TRAINING AND DEVELOPMENT 2022

10/20/2022 2:47:38 PM
Dinner Souvenir Prog 2022.indd 43 10/20/2022 2:47:38 PM
Dinner Souvenir Prog 2022.indd 43