HKMA x Ogilvy Advanced Executive Certificate in Brand, Reputation and Digital Transformation

HKMA x Ogilvy Advanced Executive Certificate in Brand, Reputation and Digital Transformation


Today, with changing consumer expectations, digital disruptions and urgent global issues such as pandemic, climate change and sustainability, the role of business in society has changed dramatically. No longer satisfied with mere products and services, consumers now seek out brands with content that connects and experiences which engage. Businesses which keep abreast of changing trends and master the technologies to grasp emerging opportunities will do well.

HKMA AMD and Ogilvy jointly offer Advanced Executive Certificate in Brand, Reputation and Digital Transformation, a stimulating and practical 2-day programme to guide business leaders, marketers, communicators, digital strategists and related professionals on how to drive growth in this new era.

As business leaders and managers, you will learn how to use the latest digital technologies, to deftly navigate changing consumer mindsets and behaviours. Ogilvy is a leading global brand and communications consultancy. Since 1948, Ogilvy has inspired brands and people around the world, with iconic, ground-breaking, value-driving and culture-changing ideas.

Information at a Glance

Commencement Date:
30 May, 2023

Deadline for New Application:
29 May, 2023

Medium of Instruction:

Mode of Instruction﹕



Participants can sign up any or all of the following modules.
Early Bird Discount: HK$150 per participant (if fees received on or before 16 May 2023)

Group Discount: HK$200 less per participant (for 2 or more participants from the same company, enrolling at the same time, for the same intake of the programme)

* Early Bird Discount will not be applied in conjunction with the Group Discount, and vice versa.
** No discount will be offered for signing up for more than one module.

Modules Code Fee(HKD) Application
Business and Experience Transformation through Digital CAECB-80001-2023-1-F $2,800 Apply Now
Business Acceleration through Brand Strategy CAECB-80002-2023-1-F $2,800 Apply Now
Social Acceleration through Digitalization CAECB-80003-2023-1-F $2,800 Apply Now
Reputation Acceleration Strategy CAECB-80004-2023-1-F $2,800 Apply Now

Programme Design and Teaching Faculty

Katryna Mojica
Chief Executive, Ogilvy Hong Kong
President, Advertising, Ogilvy Asia

Kat is originally from the Philippines and leads the network office in Hong Kong and Ogilvy Advertising in Asia. She has held country leadership positions for Ogilvy & Mather since 2006 and has built capabilities and driven digital acceleration in markets like Vietnam and Indonesia. Over the last year, she has led the evolution of Ogilvy’s advertising, brand and content offering in Asia.

Kat is passionate about creativity and its ability to impact brands and businesses. Under her leadership, Ogilvy Indonesia won the first Cannes Lions in its 40-year history and doubled its value in four years. In Vietnam, she worked on campaigns that helped drive social change, including work for Kimberly-Clark that changed the way girls were portrayed; and an IPA-awarded campaign that influenced government legislation requiring the use of motorcycle helmets. In Hong Kong, Ogilvy is consistently the most internationally awarded creative company.

Christopher Brewer
Managing Director
Ogilvy Consulting, Asia

As Managing Director, Chris leads Ogilvy Consulting, the transformation and innovation advisory arm of The Ogilvy Group, based out of Hong Kong, which he has called home for 15 years. Chris is a member of Ogilvy’s Asia executive leadership team and leads Ogilvy’s patronage with MIT Center for Information Systems Research which focuses its research on business transformation and growth.

Chris believes changing consumer behaviours, a new breed of competition, digital in its many flavours, and ever evolving market conditions are just some of the forces in play that businesses must now leapfrog – not just keep pace with – to realise above category growth, right now, and for the future. In this era, more so than ever.

With creativity through and through, Chris unites teams across Asia to help clients identify growth opportunities; simplify, solve, transform and innovate around complex business issues; birth new business models and reinvent customer experiences that are truly human, to deliver this growth.

Jason Fashade
Managing Director, Social & Performance
Ogilvy Hong Kong

Jason manages a team of curious and creative individuals, delivering brand and business value to clients through social and digital media. Whilst at Ogilvy he has led the development of global social and digital strategy, played a key role in the ideation and execution of global integrated campaigns, and built successful business units. With over 15 years in digital, setting up and managing both small and large teams, Jason is fascinated with understanding what truly motivates teams to deliver innovative and great creative work that solves clients’ problems. He believes that nurturing creativity and leveraging the wealth of audience data available are key to getting clients noticed in today’s world of content overkill and short attention spans.

Connie Ho
Chief Strategy Officer, Hong Kong
Head of Brand Experience Strategy, Ogilvy Asia

Started in market research and eventually moved into strategic planning with a few international advertising agencies, Connie has over 18 years of experiences in brand strategy and cross-channel communication planning across categories. Expanding her role into Greater China since 2010 and heading the Business Strategy team in Nissin Food HK & China in 2017, she has developed broader perspectives and experiences in driving effective solutions for businesses in APAC.

In early 2019, Connie returned to the agency world joining R/GA China as Executive Strategy Director, where she works closely with innovators in the network to deliver business and marketing transformations for brands in the region. Previously working with clients like J&J, HSBC, Nikon, Carlsberg, GSK and Shell. Connie is a 3-times Effie winner along with 1 Cannes Silver and 1 Bronze Lions.

Clara Shek
President, Hong Kong
Ogilvy Public Relations

Clara has led Ogilvy Public Relations & Influence since 1999. Under her leadership, Ogilvy has consistently innovated, becoming the most-awarded public relations consultancy in Hong Kong. Ogilvy is the first international PR firm in Hong Kong to establish specialist practices in Travel and Digital/Social Influence, in addition to its market-leading practices in Corporate/Financial, Brand Marketing, Technology & Innovation and Public Affairs. Clara has counselled the world’s leading brands in consumer, financial and professional services, travel and hospitality, technology and healthcare sectors on pan-Asia brand positioning, strategic communications and issues/crisis management. She has coached over 1,000 senior executives from local and multinational corporations across Asia on media and crisis communications. Clara was named “Distinguished Professional of the Year” by the Hong Kong Public Relations Professionals Association in 2014, as well as MARKETING Magazine’s Hong Kong “PR Agency Head of the Year” in 2014. Currently, she is a board member of the Investor and Financial Education Council, and the Hong Kong Federation of Youth Groups. Clara is committed to nurturing talent in the PR and communications field. She has served as Advisor to the Chinese University of Hong Kong on its Master in Corporate Communications for over five years, in addition to teaching its corporate communications master’s course.

Purry Chiu
Business Director and Head of Operations, Hong Kong
Ogilvy Public Relations

A 20-year PR veteran, Purry believes that the best way to influence people is to make things relevant, fun and simple. He is passionate about providing practical solutions to brand problems and helping clients manage reputation. Purry is Ogilvy’s Lead of Corporate & Finance Practice, with two decades of integrated marketing experience spanning brand building, corporate reputation, strategic communications, crisis management; and expertise in developing large-scale marketing campaigns. As Ogilvy’s Lead Advisor for Huawei Device Hong Kong, Purry helped Huawei rise to top three smartphone player within three years, with individual phone models breaking the company’s sales records in the local market. He has developed a number of integrated campaigns for major clients, winning more than fifty PR, marketing and creative industry awards in the past five years.

Daisy Leung
Director, Hong Kong
Ogilvy Public Relations

Daisy believes that brand building is about earning trust and respect from stakeholders. In her role as Lead of Ogilvy’s Corporate and Public Affairs Practice, her focus includes helping major corporations, business/statutory organizations and NGOs build and protect their reputation, drive stakeholder engagement strategies, manage issues/crisis communications, as well as develop CSR and sustainability initiatives. Daisy has over 18 years’ experience in brand building, strategic communications and public relations in Hong Kong and Taiwan. Before re-joining Ogilvy Hong Kong in 2012, she was Assistant Vice President for External Communications and Brand Management at Standard Chartered (Taiwan) Bank.

Ray Lam
Business Director and Head of Content, Hong Kong
Ogilvy Public Relations

Ray is a 12-year veteran of Ogilvy Public Relations in Hong Kong. He loves to tell stories and uses creativity and imagination to make life a little more interesting for everyone. Ray is an advertising, creative, planning, account servicing, social and PR professional. He is a social media specialist and the creative & social media go-to-person in the company. His role combines creative and account servicing. A multi-award winner, with well-rounded knowledge and full range of experience across key disciplines, spanning marketing, advertising, PR, social media, production, CRM and media planning, Ray successfully drives integrated strategy planning and implementation for his clients across different sectors.


For Course Details:

Ms Vivian Yiu
Phone: 2774 8540

General Enquiry / Course Enrolment / Membership Information

Phone: 2774 8500 / 2774 8501
Fax: 2365 1000