HKMA organizes a full range of management education and training programmes ranging from short courses to doctoral degree programmes covering a wide array of disciplinary areas. To support these activities, the Association maintains a well-qualified teaching team made of practicing professionals as well as academicians from local and overseas universities and higher education institutions. Currently, around 300 of such teaching fellows are engaged in the Association’s programmes on a contractual basis.
Adjunct Professor is an academic appointment reserved for those top-rated teaching fellows who have made significant contributions to the academic and professional development activities of the HKMA. The appointment also provides a formal recognition with a respected title for the association with the HKMA.
Adjunct Professors should normally:
- be persons of standing in their profession and possess academic expertise and/or professional qualifications comparable to those expected of university faculty; and
- contribute to the development and delivery of the education and training activities at the Association, and/or the overall quality of these activities.
Adjunct Professors will normally be appointed for a period up to five years. Subject to review, the appointment is renewable.
List of Adjunct Professors
Dr. Andrew CHAN
- Consumer Behaviour
- Customer Service and Experience
- Brand Equity
- Multivariate Data Analysis
- Chan, A., Hsu, H., & Baum, T. (2015). The impact of tour service performance on tourist satisfaction and behavioral intentions: A study of Chinese tourists in Hong Kong. Journal of Travel and Tourism Marketing.
- Lloyd, A., Chan, R., Yip, L., & Chan, A. (2014). Time buying and time saving: Effects on service convenience and the shopping experience at the mall. Journal of Services Marketing.
Dr Chan earned his B.B.A. from the Chinese University of Hong Kong, his MBA from the University of Texas, Arlington, and his PhD. from the University of Strathclyde. He had been an Assistant Professor from the School of Hotel and Tourism Management, the Hong Kong Polytechnic University for 22 years.
Dr Chan has widely published in various academic journals of international standing, such as the Journal of Services Marketing, Journal of Travel Research, International Journal of Hospitality Management, Journal of Hospitality & Tourism Research, Tourism Management and Journal of Travel & Tourism Marketing.
Doctoral research projects recently supervised involve organisational behaviour, co-creation of tourism experience, consumer behaviour in casual dining restaurants, hotel brand equity and leadership perceptions.
Professor Peter FONG
- Balanced Scorecard and Strategy Maps Leadership
- Human Resources Management
- Cross Border Partnership Negotiation Executive Education and Training
- Public Sector Reform and Innovation
- Urban and Transport Planning
- Housing and Property Management
- “Innovative methods of reducing traffic congestion: Is electronic road pricing a solution for Hong Kong?” Presented at the EROPA Conference 10-13 October 2016, Manila, The Philippines.
- “The Governance of Cross-border Higher Education Collaboration between Mainland and Hong Kong” presented at the EROPA Conference 17-18 October 2015, Shanghai Administrative Institute, Shanghai (with Alice Te).
- “An Examination of the Critical Success Factors for Hong Kong’s Universities to set up Branch Campuses in Mainland China” presented at the 16th Annual Conference of the HK Sociological Association, HKIED, 5 December 2014 (with Alice Te).
Professor Fong is currently the President of Hong Kong Public Administration Association; Editor-in-Chief of Public Administration and Policy Journal; Visiting Professor of Department of Management & Marketing, Hong Kong Polytechnic University; Research Associate of the Centre of Research on Education in China, Faculty of Education, The University of Hong Kong.
Professor Fong received his PhD (Public Administration & Management) & Master of Urban Planning from New York University, New York City, U.S.A. and B.Soc.Sc. (Hons.) (Geography & Economics) from The Chinese University of Hong Kong.
Professor Fong has published numerous book chapters and articles in international academic journals. He has extensive work experience in public, business, academic and international organizations. He is an expert in programme development and management. He partnered with world renowned universities such as Oxford, Cambridge, London, Harvard, and Columbia to offer Master Degrees and executive programmes in the Greater China Region.
Dr. LUK Chung Leung
- International Marketing
- International Management
- Business Strategy in Emerging Markets
- Stakeholder Orientation and Business Performance
- Cross-Cultural Consumer Behavior
- Personality and Consumer Behavior
- Advertising in China
- Luk, C. L., Chow, C. W. C., Wan, W. W. N., Fu, I. S. F., and Fong, C. (2017). An Institutional Perspective on Modernization and Sex-Appeal Advertising. Forthcoming in Asia Pacific Journal of Marketing and Logistics.
- Luk, C. L., and Wan, W. W. N. (2017). Chinese Leadership Philosophies in Business Management. Forthcoming in Asian Business and Management. SSCI Impact Factor: 1.133
- Wan, W. W. N., and Luk, C. L. (2017). A Tripartite Model of Strategic Leadership: The Case of China. Forthcoming in Asian Business and Management. SSCI Impact Factor: 1.133
- Zhang, L., Wan, W. W. N., Luk, C. L., Tam, V. C. W., and Wu, P. (2016 June). School children’s attributions of intentions for parental behaviors: Development of a measure. Psychological Reports, 118 (3), 1011-1038. SSCI Impact Factor: 0.629
- Zhang, L., Tam, V. C. W., Wan, W. W. N., Wu, P., and Luk, C. L. (2015). An exploratory study on school children’s intent attributions for parental structuring behaviors. Psychological Reports, 116 (1), 1-25. SSCI Impact Factor: 0.629
- Wan, W. W. N., Luk, C. L., and Chow, C. W. C. (2014). Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing. Journal of International Business Studies, 45 (6), 751-782. [The first two authors contributed equally.] SSCI Impact Factor: 5.869
Dr Luk was trained as a psychologist at the Chinese University of Hong Kong and the University of Hong Kong. His PhD research was on industrial/organizational psychology, with a focus on work motivation. From September 1997 to August 2017, he took up teaching posts at the Department of Marketing, City University of Hong Kong. Since September 2017, he has been the Research Director of International Center on Behavioral Economics. In this role, he is responsible for conducting applied research in the domains of behavioral economics, business, and psychology, with the aim of providing strategic insights for governmental bureaus and private organizations.
In the meantime, Dr Luk has been contributing to international research communities by serving as reviewer and journal editor. He is also an Associate Editor of “Applied Psychology: An International Review” and the Regional (Asia) Editor of “International Journal of Business and Emerging Markets”. He has published more than 30 papers in leading business and psychology journals, including Journal of International Business Studies, Journal of International Marketing, European Journal of Marketing, Psychology & Marketing, and Journal of Personality and Social Psychology. His current research interests are in the areas of In his on-going research projects, he is trying to integrate evolutionary psychology with economic theories to enhance our understanding of consumer and organizational behaviors. He has successfully supervised multiple PhD and MPhil students in these fields to completion.
Professor Reuben MONDEJAR
- Entrepreneurial/Organizational Development (Hong Kong and Mainland China)
- Contemporary macro-management of conflicts (ASEAN and East Asia)
- Mondejar, R. et al, (2010), “Introduction to International Business & Globalization”, Sinag-tala Publishers (Manila, First edition 2010. ISBN 9789715542203 (328 pp).
- Mondejar, R. , and Gilles, A. (2006), “Guide to Entrepreneurship”, Sinag-tala Publishers (Manila). First edition, ISBN 9715542018 (262 pp). Second edition 2008. Modified version of the book published by Kent State University (USA) 2009.
- Mondejar, R. and Gogatz, A. (2007), “Business Creativity: Breaking the Invisible Barriers”, Palgrave Macmillan (London), ISBN 1-4039-4509-8 (285 pp), Chinese and Russian editions published in 2007, (347 pp). Russian Edition published by Grevtsov Publishers (Russia), 2007, ISBN 978-985-6569-07-7, 347 pp., 2005.
Professor Reuben Mondejar teaches for Asian programs of IESE Business School, University of Navarre (Spain). He was formerly Associate Professor, Management Department, City University of Hong Kong, where he served as Director of the Global Business Management program from 1995-2016. He is an occasional Asian affairs commentator for international news providers CNBC, CCTV-China (CGTN), BBC, Bloomberg, CNN, Reuters-Thompson, Voice of America, Aljazeera, and others. He has held visiting academic appointments at Harvard University (Weatherhead Centre, and was Southeast Asian Studies Tutor at Lowell House, Harvard College), Oxford University (Balliol College), Cambridge University (St Edmund’s & Wolfson Colleges), the IFO Research Institute (Munich), and the Kiel Institute for World Economics (Germany), among others.
He holds degrees in Economics, Finance, International Studies, and a PhD in Management (Organization Theory). He was educated De La Salle University (Manila), Harvard University (USA), and IESE Business School (Spain). He is the author/co-author of eight books, among which are ‘Business Creativity’ (with A Gogatz), Palgrave Macmillan, London, 2005 (Russian ed, 2007); and ‘Introduction to International Business & Globalization’ (with J Onishi et al.) 2010. His articles have appeared in the popular press as well as in academic journals such as Journal of Management, Journal of Management Studies, Management International Review, and Journal of Entrepreneurship, among others. His consultancies involve educational institutional development of other universities and entities, police training, correctional and prisoner’s education, among others.
Professor Mohan TANNIRU
- Information Technology Management
- Digital Leadership and Transformation
- Health Care Innovation and Informatics
- Decision Modeling
- Knowledge Based Systems and AI
- Integrating Practice with Theory
- Project Management
- Fowler, B.L. J. Johns, M.R. Tanniru, V. Balijepally, Y.F. Roumani, D. Bobryk, K. Mitchell, (2018), “Engaging patients through Multi-Disciplinary Rounding – The case study at a Michigan hospital,” J. of Hospital Administration, Vol. 7,No.5, 17-26.
- Roumani, Y. F., Roumani, Y., Nwankpa, J. K., Tanniru, M. (2018). Classifying Readmissions to a Cardiac Intensive Care Unit. Annals Of Operations Research, 263(1-2), 429-451.
- Prentiss, T., J. Zervos, M. Tanniru and J. Tan, (2018), Community Health Workers (CHWs) as Innovators: Methods & Results from a Tele-Education Pilot for CHWs in Detroit, Michigan. International J. of Health Information Systems and Informatics,13(1), 15-28.
- Khuntia, J., M. Tanniru and J. Weiner. (2017). Dimensions of Patient Experience and Overall Satisfaction in Emergency Units,. Journal of Patient Satisfaction, SAGE Publications, 4(3), 95-100.
- Khuntia, J., Yim, D., Tanniru, M., and Lim, S, (2016). Patient Empowerment and Engagement with a Health Infomediary, Health Policy and Technology, Elsevier, 6(2017), 40-50.
- Weiner, J., Tanniru, M., Khuntia, J., Bobryk, D., Naik, M., Page, K.L., (2016). Digital leadership in action in a hospital through a real. Journal of Hospital Administration, 5(4), 34-43.
Professor Tanniru is currently the Professor of Management Information Systems (MIS) at Oakland University. He also taught at the University of Arizona, Syracuse University, and University of Wisconsin-Madison, and was the former Dean of the School of Business and the founding director of Applied Technology of Business Program at Oakland University, and the Department Head of MIS at University of Arizona. He has published extensively in areas related to knowledge based expert and decision systems, process modeling, health care operations and leadership as well as patient engagement and satisfaction.
Professor Tanniru’s work has appeared in journals such as ISR, MIS Quarterly, Decision Sciences, DSS, JMIS, IEEE Transactions in Engineering Management, CACM, Health Care Management and Administration, and Health Care Policy and Technology. He has coordinated numerous research projects with companies including GM, Chrysler, HP. Lear, Comerica, UTC, Bristol Myers Squibb, Honeywell, Intel, and Raytheon, and health care organizations such as Kaiser Permanente, Beaumont Health Systems, St Joseph Mercy-Oakland and Henry Ford Health Systems.
Professor Wendy WAN
- International Marketing
- Consumer Psychology
- Strategic Marketing
- Luk, C. L., Chow, C., Wan, Wendy W. N., Lai, J.Y.M., Fu, I., and Fong, C.P.S. (2017). An Institutional Perspective on Modernization and sex-appeal advertising. Asia Pacific Journal of Marketing and Logistics. 29 (2)
- Zhang, L., Wan, Wendy W. N., Luk, C. L., Tam, V. C. W., and Wu, P. (2016). School Children’s attributions of intentions for parental behaviors: development of a measurement. Psychological Reports. 118 (3), 1011-1038.
- Zhang, L., Tam, V. C. W., Wan, Wendy W. N., Wu, P., and Luk, C. L. (2015). An exploratory study on school children’s intent attributions for parental structuring behaviors. Psychological Reports. 116 (1),1-25.
- Wan, Wendy W. N., Luk, C. L., and Chow, C. (2014). Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing. Journal of International Business Studies. 45,715-782
- Chiu, C. Y., Chia, S. I., & Wan, Wendy W. N. (2014). Measures of Cross-Cultural Values, Personality and Beliefs. In Boyle, G. J., D. H. Salofske , G. Matthews (Eds.), Measures of Personality and Social Psychological Constructs. Ch. 22, 621-651. Academic Press U.K.
Prof Wan received her PhD in Social and Personality Psychology from The University of Hong Kong. Her expertise is in application of psychological principles to solving problems related to international business and consumer marketing. As an active researcher, she has been publishing her works in top tier international journals, such as JPSP and JIBS; and has received awards from renowned publishers. She has taught at Bond University, Australia; the Chinese University of Hong Kong; Wu (Vienna University of Economics and Business); Sun Yat-sen University (Mainland China); and was a visiting scholar at Yale University and Tokyo University. She is currently a full-time faculty member of Tunghai University (Taiwan); Visiting Scholar of MIB School of Management (Italy), the Executive Director of The Center of Behavior Economics of Guangdong Academy of Social Sciences and the Supervisor of the PhD. Program of International School of Management, France.
As a business consultant, Prof Wan has been offering consultancy services to government and business entities since 1996. Her clients include Hong Kong Hospital Authority, Sun Hung Kei Properties; China Construction Bank, PPF Group, HSBC, New York Life Insurance Company, American Express Card, Philip Morris International, British American Tobacco, GlaxoSmithKline, Blackmores, Hong Kong Jockey Club, Midea Group, CP Lotus, AmInBev, Jacuzzi, Calligaris, BP and ANZ.
Dr. Eddie YU
- Holistic Leadership and Management
- Strategic Management
- International Business and Management
- Yu, E. (2021) ‘An analysis of China’s strategy in combating the coronavirus pandemic with the 3H framework’, Public Administration and Policy: An Asia-Pacific Journal, 24(1), pp. 76-91.
- Cheung, H.Y. and Yu, E. (2020) ‘A review of the strategic planning process in the Hong Kong Police Force’, Public Administration and Policy: An Asia-Pacific Journal, 23(3), pp. 245-258.
Dr Eddie Yu graduated from Durham University (MSc, Management) England, University of Wollongong (PhD) and University of Newcastle (DBA), Australia. He is currently Adjunct Professor, Hong Kong Management Association, Emeritus Associate Professor of Management, City University of Hong Kong.
Dr Yu teaches postgraduate management related courses, supervises and examines PhD and DBA theses. He was awarded CityU’s Teaching Excellence Award in 1995. Dr Yu was also recipients of The Best Case Writer of the Year Award in Hong Kong in 1991, the Best Case Analysis of the Year Award in 2000, the Best Paper Award in an international conference on marketing innovation and strategic management in 2009, and CityU’s Interdisciplinary Professional Development Award in 2013.
Dr Yu was appointed as specialist by the HKCAAVQ and vetted over dozen of degree and sub-degree programmes. He served as external examiner/advisor roles for The Open University’s undergraduate and postgraduate programmes in the past two decades. His consulting and executive training services include leadership, global strategic management, balanced scorecard, and new product development. A selected clients list include: HSBC, PwC Consulting, Dragonair, Philips, New World Telephone, Hong Kong Electric, Hospital Authority, Hong Kong Policy Force, Hong Kong Ferry, Hong Kong Electric, Shanghai Automobiles, Hong Kong Resorts, and Hong Kong Scouts Association. Before joining the academe, Dr Yu worked with Hewlett-Packard, American Express and several local based international firms for 14 years. His last position was group general manager.
Eddie was appointed as Associate Director for an externally funded of $2-million project on social innovation and entrepreneurship – Project Flame. He was also a co-developer of a Standard Chartered funded project for developing a comprehensive accreditation scheme for Hong Kong social enterprises – Social Enterprises Endorsement Mark (SEE Mark). The SEE Mark scheme has now been adopted by The Hong Kong General Chamber of Social Enterprises for accrediting quality social enterprises.