PR - 20200817a

Develop Winning Skills for the 21st century with MA Design, Innovation & Brand Management at University for the Creative Arts

August 17, 2020

Ideal for creative industries practitioners, brand management, marketing, and other business professionals, the Master of Arts in Design, Innovation & Brand Management awarded by University for the Creative Arts (UCA), UK is a degree that combines business and creative innovation that helps graduates develop both business acumen and creativity, giving them a unique edge in the fast-growing global creative industry.

Fully Accredited British University Degree
The MA Design, Innovation & Brand Management qualification is awarded by University for the Creative Arts, a fully accredited British public university. The award carries equivalent academic status to the same MA qualification conferred to home students in the UK by the University.

Project Based Learning Approach
The programme emphasizes active exploration of real world cases in the creative industries, allowing students to immerse themselves within their learning and develop a portfolio evidencing their skills, knowledge and creativity. All modules are assessed by coursework with no examinations.

Industry Professionals and Experts as Advisors and Speakers
In addition to local associate teaching faculty members who are academically qualified and professionally competent, Programme Advisors who are renowned individuals from the industry and expert speakers who are experienced practitioners add tremendous value in students learning, networking opportunities and professional development. Our Programme Advisors are Dr Tai Keung KAN, SBS, BBS, world renowned Hong Kong designer; Dr Darwin CHEN, SBS; former Chairman of the Hong Kong Arts Development Council and Prof. Eric C. Yim, JP, Director of Hong Kong Design Centre.

Eligibility: Applicants with education and/or work experience in related disciplines including art and design, marketing and branding, and business and management are welcome.
Duration: 16 months
Tuition: HK$85,000

About University for the Creative Arts
Located at south-eastern England, University for the Creative Arts was established by the merger of two arts schools, the Kent Institute of Art and Design and the Surrey Institute of Art & Design, both top arts and design schools in Europe, in 2005 and formally recognized as a public university in the UK in 2008. With a history dating back to the Victorian era, the UCA is a young university with more than 150 years of educational legacy, during which it produces numerous distinguished creative arts talents, such as Turner Prize nominee Tracey Emin, television artist Tony Hart, fashion designers Zandra Rhodes and Karen Millen as well as designer Martin Lambie.

UCA is the highest placed specialist creative university in all three UK league tables (The Times and Sunday Times Good University Guide, the Guardian League Table, and the Complete University Guide) as well as the only specialist creative university within the top 30 universities of all three UK league tables. The Guardian League Table 2020 positioned UCA as 13th out of all UK universities.

This cross-disciplinary programme offered by the University for the Creative Arts in collaboration with The Hong Kong Management Association is now open for application.

Free Information Session

Date: Tuesday, 18 August 2020 (online via Zoom)/ Tuesday, 8 September 2020 (HKMA training centre in Tsim Sha Tsui OR online via Zoom*)
Time: 7:00 pm – 8:00 pm
* Participants will be informed in due course
Programme Commencement: 31 October, 2020
Application Deadline: 2 October, 2020
Enquiries: Jenny Pong 2774 8537
Website: www.hkma.org.hk/uca

Reg. No. 253014
It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.


Issued by The Hong Kong Management Association on Monday, 17 August 2020.

Ms Carrie Lok
Senior Marketing Manager 2774 8542 / carrielok@hkma.org.hk
Ms Renee Cheng
Membership and Events Manager 3958 4818 / reneecheng@hkma.org.hk