PR - 20220506a

16 Business Leaders Sign "2022 Business with Purpose: Pledge in Action" 21 Panellists Put Their Vision into Action

May 6, 2022

In 2021, The Hong Kong Management Association (HKMA) established an Impact Partnership with Social Ventures Hong Kong (SVhk) and launched a “Business with Purpose” platform to advance social impact considerations and innovations in business.

The Business with Purpose is an action-based partnership platform that blends business and societal goals towards a better collective future. It is united by the common vision to support corporate and social leaders in reinforcing a shared mission to embed PURPOSE in action for a better collective future for HKMA’s members and the wider business community.

With the success of 15 founding signatories kicking off the platform last year, the HKMA and SVhk were very proud to have invited another 16 purpose-committed organizations to be the signatories in the 2nd year of this purpose journey.

Officiated by Professor Randy Lai, Chairman of HKMA Young Leaders Committee and CEO of McDonald’s Hong Kong, the “2022 Business with Purpose: Pledge in Action Signing Ceremony” was held successfully today (6 May 2022). “This year, we continue to launch the Business with Purpose survey to collect valuable insights and inspirations from the purpose-driven business. Positive feedbacks have been received from our friends and business leaders, with more than 160 responses,” said Professor Lai. Mr Francis Ngai, Founder and CEO of SVhk summarized the survey result at the event. (The report will be uploaded shortly.)

The HKMA and SVhk were honoured to be joined by 16 pioneering organizations in the pledge, including:

  • AIA
  • AXA Hong Kong and Macau
  • The Bees Holdings Ltd
  • BOC Group Life Assurance Co Ltd
  • Chow Tai Fook Jewellery Group Limited
  • Ernst & Young
  • Gold Peak Technology Group Ltd
  • Hang Lung Properties Ltd
  • Herbs Generation International Ltd
  • Hip Shing Hong (Holdings) Co Ltd
  • Hong Yip Holdings Ltd
  • Rosewood Hong Kong
  • Shui On Land Ltd
  • Standard Chartered Bank (Hong Kong) Ltd
  • Tricor Group
  • WE Marketing Group

Together, these businesses declare their commitment to recognize and embed P.U.R.P.O.S.E into their core business strategies, with each of the seven letters representing:

Purpose in action
Universal employee development
Responsible investing
Planet-friendly practices
Operational impact & accountability
Supply chain sustainability
Ehical consumption

Following the Pledge Signing ceremony, three sharing sessions were held on three meaningful topics:

  • Purpose is the New Profit
  • A Better Future for All: Youth and Employment
  • A Better Future for All: Community Wellbeing

The Sharing Sessions provided a unique opportunity connecting 2021 & 2022 signatory organizations, community partners and audience organizations to co-curate social impact partnerships and initiatives. A Special acknowledgment to all the signatory speakers, community partners and moderators as follows:

Sharing Session 1 – Purpose is the New Profit

Signatory Speakers:

  • Prof Viveca Chan, Founder and Chairman, WE Marketing Group
  • Ms Juliana Lam, Founder and President, INNOTIER Limited
  • Dr Edmond Lee, General Manager & Head of Group ESG Initiatives, Gold Peak Technology Group Limited
  • Mr KK Tsang, Founder and CEO, The Bees Holdings Ltd
  • Ms Bonnie Tse, Chief Customer, Strategy and Transformation Officer of AIA Hong Kong & Macau, AIA


  • Prof Randy Lai, Chairman of Young Leaders Committee, HKMA
  • Mr Francis Ngai, Founder & CEO of SVhk & Co-Founder of COSMOS

Sharing Session 2 – A Better Future for All: Youth and Employment

Signatory Speakers:

  • Mr Ian Choy, Chief People Officer, McDonald’s Hong Kong
  • Ms Janet Poon, Deputy Director (Head of Group HR & Administration), Hang Lung Properties Ltd
  • Mr Dennis Wong, Head of Talent and Culture, Rosewood Hong Kong

Community Partners:

  • Mr Walter Tsui, Co-Founder and CEO of CareER
  • Ms Harmony Li, Head of Community of SVhk


  • Ms Titania Woo, Executive Director, HKMA
  • Ms Florence Cheng, Head of Impact Strategy, SVhk

Sharing Session 3 – A Better Future for All: Community Well-being

Signatory Speakers:

  • Ms Vivienne Chiu, Chief Brand and Communication Officer and CEO Officer, BOC Group Life Assurance Limited
  • Mr Ip Siu Chuen, Director, Hong Yip Holdings Limited
  • Ms Gammy Kwok, Founder and Managing Director, Herbs Generation International Limited

Community Partners:

  • Mr Andes Leung, Co Founder & CEO, RunOurCity
  • Mr William Tsang, Founder and Chief Nature Mentor, Nature Bathing


  • Ms Wendy Tse, Director of Group Human Resources, Yip’s Chemical Holdings
  • Ms Florence Cheng, Head of Impact Strategy, SVhk

Business with Purpose 2022/23 Series will be launched incorporating six events in different formats. Corporations and business leaders are welcome to outreach the HKMA and SVhk to co-curate different activities such as cross-sector impact partnership, talks and programmes, small group discussion, advisory sessions, company visits, impact partner site visits and so forth.

The first activity of Business with Purpose 2022/23 Series will be held as follows:

SVhk x INNOTIER x Yip’s Chemical on How to Grow Your Business with Impact – A Practitioner’s Perspective

Date: 28 June 2022
Time: 3.30 pm – 5pm
Format: Hybrid
Venue: HKMA, Ng Teng Fong Lecture Theatre
3/F, Tower 2, South Seas Centre, 75 Mody Road, Tsim Sha Tsui, KOWLOON

Issued by The Hong Kong Management Association on Friday, 6 May 2022.

Ms Renee Cheng 3958 4818 /
The Hong Kong Management Association