Living in the fast pacing digital world, marketers and business professionals are constantly seeking new ways to upgrade, expand, or transform their business. The Hong Kong Management Association (HKMA) and Ogilvy, a leading global brand and communications consultancy, have come together to offer an exciting programme – Advanced Executive Certificate in Brand, Reputation, and Digital Transformation under the Academy of Management Development (AMD) . This stimulating and practical programme aims to guide business leaders, marketers and digital strategists on how to drive growth in this new era of changing consumer expectations, digital disruptions, and urgent global issues such as the pandemic, climate change, and sustainability.

The programme is structured into a 4 half-day workshops in order to offer greater flexibility for participants to sign up for any or all modules, namely, Experience, Brand, Social and Reputation. Each module tackles different aspects of the changing business landscape, such as transforming brand with purpose, advancing digital technology to drive growth, analyzing the digital maturity of a business, keeping up-to-date with the Metaverse and ESG developments, as well as protecting reputation in a crisis-prone, social-first world.

Furthermore, this world leading-edge programme is designed and taught by top executives of Ogilvy who are going to share their insights and expertise with participants and guide them on the journey towards success.

• Ms Katryna Mojica, Chief Executive, Ogilvy Hong Kong; President, Advertising, Ogilvy Asia
• Mr Christopher Brewer, Managing Director, Ogilvy Consulting, Asia
• Mr Jason Fashade, Managing Director, Social & Performance, Ogilvy Hong Kong
• Ms Connie Ho, Chief Strategy Officer, Head of Brand Experience Strategy, Ogilvy Asia
• Ms Clara Shek, President, Hong Kong, Ogilvy Public Relations
• Mr Purry Chiu, Business Director and Head of Operations, HK, Ogilvy Public Relations
• Ms Daisy Leung, Director, Hong Kong, Ogilvy Public Relations
• Mr Ray Lam, Business Director and Head of Content, Hong Kong, Ogilvy Public Relations

Upon completion of the programme, participants will be able to leverage consumer and digital market trends that impact business, applying current best practices in brand-building to earn and protect reputation, professionalize social and content engines.

For more information and registration details, please visit www.hkma.org.hk/ogilvy .

About Ogilvy

Ogilvy is a leading global brand and communications consultancy. Founded in 1948, Ogilvy has inspired brands and people around the world with iconic, ground-breaking, value-driving, and culture-changing ideas.

About The Hong Kong Management Association

The Hong Kong Management Association (HKMA) was established in 1960. As a non-profit making professional organization, its vision is to be the leading professional organization advancing management excellence in Hong Kong and the Region. To nurture human capital through management education and training at all levels, the Association offers over 2,000 management development programmes and activities to more than 50,000 participants annually. A diverse range of courses are offered including programmes leading to Bachelor, Master and Doctoral degrees offered in partnership with prestigious universities worldwide; Diploma programmes; Certificate courses; Distance Learning courses; seminars and workshops; as well as short courses for business executives and professionals. To recognize best practices in management, the Association organizes eight annual business awards, which are widely respected and have become the highlights of the business community. The Association also provides its 13,000 corporate and individual members with a platform for the exchange of ideas, networking and personal development.

Issued by The Hong Kong Management Association on Tuesday, 15 May 2023.