Page 60 - HKMA/TVB Awards for Marketing Excellence 2019-Dinner Souvenir Programme
P. 60
Past Campaign Award Winners
2018 2015
GOLD GOLD
Carlsberg - Probably the Best Beer Marketing Revolution Coca-Cola China Ltd - Share A Coke
SILVER SILVER
Citibank - It’s a Bank in My Hand British Motors Limited - The Unexpected – All New Discovery Sport
BRONZE BRONZE
Pricerite - Small Space Big Universe Maxim’s Caterers Limited - Mooncake Market Revolution – Maxim’s
EXCELLENCE AWARDS
Chow Tai Fook - Love of a Lifetime Egg Custard Mooncake 2014
Chow Tai Fook – T MARK “To Tell the Truth” EXCELLENCE AWARDS
HSBC - The One Card That Has It All Arome Bakery (HK) Co Ltd - Arome Anew & Beyond
MERIT AWARDS Pricerite Stores Limited - Small Space: Big Universe
CK Asset - Ocean Pride Development Nestle Hong Kong Ltd - Frutips Relevancy Campaign
HKJC - Striding On MERIT AWARDS
McDonald’s - McCafé “It’s What’s Inside That Counts” The Hong Kong and China Gas Company Limited - Cook For Love
Watsons Water - Watsons Water ‘Drops of Fun’ Rewards The Hong Kong and China Gas Company Limited - Total Kitchen
2017 Solution
GOLD K11 Concepts Limited - The Revolutionary Art x Commerce Retail Model
1O1O – Be Distinctive
SILVER – Local Customer Recognition As Our Continued Driving Force
Welend – Disrupting Traditional Loan PrimeCredit Limited - Turning Property into Cash
BRONZE
NESCAFÉ South East Asian Range Campaign 2014
EXCELLENCE AWARDS GOLD
Carlsberg – If Carlsberg Did Marketing Harbour City - Rubber Duck Joy to the World Campaign
K11 Concepts – Disruptive New Business Innovation for SILVER
Millennial Entrepreneur – K11 Natural Wellcome's 'Like Always' Campaign
PrimeCredit – WeWa New Brand Launch Campaign – WeShake WeWin BRONZE
WeWa CLP Power - 'Let’s Save Now For A Better Future' Marketing Campaign
MERIT AWARDS EXCELLENCE AWARDS
FWD General – FWD Drivamatics Mobile App Chow Tai Fook ‘The Perfect One’ Bridal Campaign 2013
FWD Life – This is How Insurance Works Today Environmental Protection Department - Food Wise Hong Kong
MoneySQ – Revolutionize Hong Kong Financial Market PrimeCredit - Golden-teeth Promise
Pizza Hut – Roulette Cheesy Bites Pizza: The Brave-or-Crave MERIT AWARDS
Challenge RunOurCity ‘Free to Run 3.23 Hong Kong Streetathon’
McDonald’s Restaurants - From CNY to WNY: Making the Most
2016 of the New Year
GOLD Tai Hing Catering Group - My Hero 太好味道
csl Hit the BIG time on a BIG network Times Square: This is Your Time; Timely Transformation Of
SILVER A Fading Meeting Place
ManulifeMOVE
BRONZE 2013
Tai Hing – My Hero II: The Rise of Hero Chef GOLD
EXCELLENCE AWARDS PCCW - HKT mobile service ‘Ultimate Mobility’
AIA – Love is in Every Moment – Father & Daughter SILVER
Crown Motors – FUN2GATHER Toyota Sienta & Spade Harbour City – Doraemon Brings Innovative Surprises through Joyful
McDonald’s – Next Generation of Customer Experience Experiences
MERIT AWARDS BRONZE
3HK – Making Better Love the Planet 4.22 Hong Kong Goes Green Monday
FWD Savie Insurance ‘Simply Unbeatable’ Campaign EXCELLENCE AWARDS
McDonald’s – A Surprise in Disguise Turning Brand Culture into Customer Benefit – Fairwood 40th
Standard Chartered x Asia Miles Launch Campaign Anniversary
Breakthrough the Dark Side of Hong Kong Disneyland
McDonald's Restaurants – i'm Amazing
MERIT AWARDS
Dairy Farm - Wellcome – Low Low Price Watcher
The Hong Kong Jockey Club – Happy Wednesday
McDonald's Restaurants – It's Mac Time Tonight
TSL ︱謝瑞麟 Brand Revitalization – Rising from The Gloom
58 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2019
