Page 61 - HKMA/TVB Awards for Marketing Excellence 2019-Dinner Souvenir Programme

Past Campaign Award Winners

2012 2008
GOLD GOLD
Coca-Cola Summer ‘Chok’ Campaign Continuous ‘One-Up’ Breakthrough
SILVER
Hong Kong Breast Cancer Foundation – Three Steps to Breast Health – The Success Story of Harbour City, the Success Story of You & Me!
BRONZE SILVER
Disneyland’s It’s Playtime with Friends - The Power of Synergy Pizza Hut Chessy Bites – Release the Child in You
EXCELLENCE AWARDS BRONZE
FUJIFILM X-series – The sect of wandering photographing – The Manhattan Hill – Magic Happens in West Kowloon
CERTIFICATES OF EXCELLENCE
Re-birth of a Camera Giant Coca-Cola zero – Who Says You Can’t Have Real Taste Zero Sugar
McDonald’s - The Road to Becoming Hong Kong’s Coffee D­ estination Ronald McDonald House Charities: Part of Me, Part of My Community
iButterfly – Turning the Sky into a Canvas PCCW Mobile – Building A Brand with Passion Power
MERIT AWARDS
PopCorn’s Opening Campaign 2007
Okamoto - Water Temptation, Thinner than Super Thin GOLD
Pizza Hut - Pizza and More Bel-Air No.8 – The New Landmark in Island South
SOLVIL ET TITUS: Time is Love SILVER
Cathay Pacific – Moving Forward with Hong Kong for 60 Years
2011 BRONZE
GOLD Luxottica – Revitalized an Old Brand in a Stagnant Industry
The House of Dancing Water, City of Dreams – A New Era of CERTIFICATES OF EXCELLENCE
McDonald’s 24 Hours ‘Mac Tonight’ Campaign
Entertainment in Macau Pizza Hut Cheesy Lava ‘Passion released, Record achieved’
SILVER Making babies’ ‘impossible mission’ possible
Ocean Park’s Aqua City – The re-birth of a miracle
BRONZE 2006
China 3D’s 3 Dimensional Marketing of 3D Sex and Zen GOLD
EXCELLENCE AWARDS Love Hong Kong, Love Ocean Park!
Citibank Banks on New Standards to Break Banking Inertia SILVER
Free Golden Bangle CLP Power: Create the Market – Induction Cooking
Breaking Out of the Price Prison – How McDonald’s launched its BRONZE
apm – a retail breakthrough for HK
first premium product, 35 years on CERTIFICATES OF EXCELLENCE
Hong Kong Broadband - Be Ahead of Yourself
2010 PCCW - Next Generation Fixed Line ‘Brand Quality Campaign’
GOLD Prevail in Confectionery: Eclipse Mints
Maxim’s Angel and Devil
SILVER 2005
Standard Chartered Hong Kong 150th Anniversary GOLD
Revolution of Pizza Hut’s Business Concept
Commemorative Charity Banknote Marketing Campaign SILVER
BRONZE Repositioning of e-zone
McDonald’s Moments Delivered BRONZE
EXCELLENCE AWARDS Cathay Pacific - It’s the little things we remember
Endless Love – Rebranding BOCG Life CERTIFICATES OF EXCELLENCE
Cathay Pacific ‘People & Service’ Campaign Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy Sauce
HKJC 125th Anniversary Campaign Hutchison Live 3
The Arch – Imagination rules the world
2009
GOLD
MTR Rail Merger Campaign - The Unprecedented Marketing
Challenge
SILVER
McDonald’s Democratizing Premium Coffee
BRONZE
American Express Cathay Pacific Credit Card – Fly Faster
CERTIFICATES OF EXCELLENCE
Cathay Pacific New Cabin Designs Marketing Campaign
Dairy Farm - One Dollar Does Matter
The HKJC Olympic 2008 Campaign - How We Excelled in the World

59HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2019