Page 27 - HKMA 2020 Awards Souvenir Programme

About the Awards

INTRODUCTION

The HKMA/TVB Awards for Marketing Excellence bestow honour and public recognition on individuals and organizations that
have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong
Kong. The Awards have been established since 1985 and sponsored by the Television Broadcasts Limited since 1989.

AWARD CATEGORIES

1. Campaign Awards
2. Individual Awards

JUDGING PROCESS

Campaign Awards
All entrants were required to submit a five-page write-up on their marketing campaigns. From written submissions, ten finalists as
well as recipients of special awards would be chosen by the Board of Examiners. Finalists would be invited to give a presentation
before the Panel of Judges and the Board of Examiners who would then decide on the Gold, Silver, Bronze Awards, Excellence
Awards and Merit Awards recipients.

Individual Awards
All entrants must be nominated by their companies. They were required to submit a write-up explaining their achievements in
marketing to be reviewed by the Board of Examiners. Outstanding marketers would be shortlisted for a presentation and interview
before the Panel of Judges who would then decide on the winners of the Marketer of the Year, Distinguished Marketing Leadership
Awards and Outstanding Marketing Professional Awards.

AWARDS AND RECOGNITION Individual Awards

Campaign Awards Marketer of the Year
Distinguished Marketing Leadership Awards
Gold Award Outstanding Marketing Professional Awards
Silver Award
Bronze Award
Excellence Awards
Merit Awards

Excellence in Online and Offline Integration

Excellence in Use of Data

Excellence in Innovation

Excellence in Social Media Marketing

Excellence in Branding

Excellence in Marketing Collaboration

Excellence in Agility and Crisis Management
Excellence in Content Marketing
Excellence in Customer Insights
Excellence in Small Budget Marketing
Excellence in Social Good
Excellence in TV Commercial
Agencies of the Year
Marketers’ Favourite Marketing Campaign

25HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020