Page 22 - HKMA 2020 Awards Souvenir Programme

Message from
Mr S K Cheong

Mr S K Cheong
Chairman, Organizing Committee
HKMA/TVB Awards for Marketing Excellence 2020

The past year has been a challenging one marked by social unrest and the COVID-19 pandemic. These obstacles however did not
hinder or stop the creativity of marketers, who have leveraged their innovative capabilities and new technologies to weather the
crisis and meet the changed needs of consumers in the new normal. Marketers are at the forefront of the business in having to
be resilient and to work hard in the current environment and all of us in the marketing community can be deservedly proud of
ourselves.
Against this backdrop, the introduction of three additional Special Awards to this year’s list of accolades is very timely. These new
Awards, namely “Excellence in Agility and Crisis Management”, “Excellence in Online and Offline Integration” and “Excellence in Use
of Data”, are a true reflection of the business environment and the marketing practice landscape of the moment.
I would like to congratulate all the Campaign and Individual Awards winners on their distinguished performance. Their exceptional
campaigns, covering areas from rebranding, disruptive technological innovation to purpose-driven marketing, have enlightened
us as to how businesses can thrive in the face of adversity. We admire their work and thank them for inspiring all of us in the
marketing industry.
My heartfelt gratitude goes to members of the Panel of Judges, Board of Examiners as well as fellow members of the Awards
Organizing Committee and Nomination Committee, for their devotion and professional judgment in upholding the standard and
quality of the Awards. I would also like to thank Television Broadcasts Limited as well as all the Special Awards Title Sponsors,
Corporate Sponsors and Supporting Organizations for their unwavering support.
Lastly, I would like to take this opportunity to extend my sincere appreciation to our Guest of Honour, Mr Alfred Sit JP, Secretary for
Innovation and Technology of the Government of the Hong Kong Special Administrative Region, for sharing with us his wisdom at
the Award Presentation Ceremony.

20 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020