Page 19 - HKMA 2020 Awards Souvenir Programme

Contents

Messages

18 Mr Helmuth Hennig, Chairman, The Hong Kong Management Association
19 Mr Mark Lee, Vice Chairman, Executive Director and Group Chief Executive Officer, Television Broadcasts Limited
20 Mr S K Cheong, Chairman, Organizing Committee, HKMA/TVB Awards for Marketing Excellence 2020
21 Dr Victor Lee, Executive Director, The Hong Kong Management Association

The Organizer

23 An Introduction to The Hong Kong Management Association
25 About the Awards
26 Panel of Judges: Campaign Awards
27 Panel of Judges: Individual Awards
28-29 Board of Examiners: Marketing Awards Organizing Committee 2020
30-31 Board of Examiners: Marketing Management Committee 2019/20
32-33 Nomination Committee

Campaign Awards

34-35 Judging Criteria and Campaign Award Winners
37 Gold Award : CSL Mobile Limited
39 Silver Award : Citibank (Hong Kong) Limited
41 Bronze Award : McDonald’s Hong Kong
43 Excellence Award : 7-Eleven - The Dairy Farm Company, Limited
45 Excellence Award : Alipay Payment Services (HK) Limited
47 Excellence Award : BioEm Air Sanitizing Technology Co Ltd
49 Merit Award : AXA Hong Kong and Macau
51 Merit Award : DBS Bank (Hong Kong) Limited
53 Merit Award : McDonald’s Hong Kong
55 Merit Award : Standard Chartered Bank (Hong Kong)
Past Campaign Award Winners
56-59

Individual Awards

61 Judging Criteria and Individual Award Winners
62 Marketer of the Year and Distinguished Marketing Leadership Awardees
63 Outstanding Marketing Professional Awardees
64-66 Past Individual Award Winners

17HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020