Page 21 - HKMA 2020 Awards Souvenir Programme

Message from
Mr Mark Lee

Mr Mark Lee
Vice Chairman, Executive Director and Group Chief Executive Officer
Television Broadcasts Limited
I believe that every one of us has faced an enormously challenging year. And the marketing industry is no exception. This makes
HKMA/TVB Awards for Marketing Excellence 2020 particularly meaningful as it recognizes and honours outstanding achievement
during these uncertain and difficult times.
Rough times test the prowess of Hong Kong businesses to the full. Customer relationships, daily operations, new technologies,
marketing and sales strategies… everything has to be re-examined and transformed. Marketers not only have to adapt to changes,
but also have to steer changes. The Awards this year highlight those resilient and innovative marketers who were able to overcome
adversity and seize new opportunities.
The calibre of the candidates for the Awards is a testament to the remarkable marketing talent we have in Hong Kong. In face of all
the challenges, they have demonstrated originality, dedication, professionalism and vision. And so has Hong Kong.
I would like to take this opportunity to register my sincere gratitude and heartfelt appreciation for the Chairman, the Awards
Organizing Committee, the distinguished judges and all other parties who have contributed to make the Awards such a significant
event in the profession. My warmest congratulations go out to all the winners who have inspired us so much in their marketing
practices.
My best wishes to all participants this year.

19HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020