Page 20 - HKMA 2020 Awards Souvenir Programme

Message from
Mr Helmuth Hennig

Mr Helmuth Hennig
Chairman
The Hong Kong Management Association

The outbreak of COVID-19 has brought unprecedented disruption and changes to our everyday life. Lockdown measures adopted
by most countries resulted in significant reduction in face-to-face interaction. Work-from-home arrangement and virtual meetings
become the new way of doing businesses, while increasing health awareness and reliance on technology of consumers have given
rise to the New Normal and are here to stay. Orchestrating the business strategies for uncertainty and building capabilities for the
New Normal are undoubtedly the priorities of businesses in 2021.
Entering into its 35th edition, the HKMA/TVB Awards for Marketing Excellence grows with the marketing industry in Hong Kong and
the Region. Over the years, it witnesses how trendsetters and innovators have challenged the industry norms to find brand new
ways of marketing. I would like to offer my warmest congratulations to all the awardees for their overwhelming accomplishment
and for continuously taking the marketing profession to new heights.
On behalf of the Association, I would like to thank the Board of Examiners and the Panel of Judges for their enthusiasm and
inexhaustible effort in the judging process. I also take great pleasure in expressing my gratitude to members of the Organizing
Committee, for their wisdom and valuable advice on making the Award a tremendous success.
I am particularly grateful to Mr S K Cheong, who has offered his robust leadership as Chairman of the Awards Organizing Committee
and for his tireless effort and remarkable contribution to raising the standard of marketing in Hong Kong and the Region.
My heartfelt appreciation goes to Television Broadcasts Limited for its generous support for this meaningful annual competition
since 1989. I am also greatly indebted to the Special Awards Title Sponsors, Corporate Sponsors and Supporting Organizations for
their unfailing support.
Last but not least, my deepest gratitude goes to Mr Alfred Sit JP, Secretary for Innovation and Technology of the Government of the
Hong Kong Special Administrative Region, for gracing us with his insightful speech at the Award Presentation Ceremony.

18 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020