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Individual Awards
ViuTV Marketer of the Year and Distinguished Marketing Leadership Awardee
Ms Samantha Fan
General Manager, Marketing
Hong Kong Tourism Board
Receiving the “ViuTV Marketer of the Year” , “Distinguished Marketing Leadership Award” is truly an honour.
It’s a recognition not just for me, but also for all marketers at Hong Kong Tourism Board who demonstrated
their resilience and innovative spirit while promoting our beloved city from new perspectives. Thank you to
the panel judges and HKMA for the support!
Distinguished Marketing Leadership Awardees*
Ms Angela Wong
Brand, Advertising and Customer Management Director
AXA Hong Kong and Macau
I am very grateful to choose Marketing as my profession that gave me a memorable journey and the humble
achievements to create values for consumers, the company and myself. Thank you everyone who supported
me along the journey to make things happen!
Ms Jaslin Goh
Head of Marketing, Design & Customer Experience
PayMe from HSBC
Modern marketers need to be more agile and creative than ever. What works few years back may no longer
be effective, thus years of experience is important but what is even more important is the ability to unlearn
and relearn quickly to adapt and thrive in new challenges.
Mr Kai Tsang
Senior Director, Digital Customer Experience and Partnership
McDonald’s Hong Kong
Our success comes from our 3.5 million McDonald’s App fans who have been supporting us throughout this
journey. Our fans and the community are what drives us to innovate for growth and serve our customers
better. In the future, please look forward to more surprises from McDonald’s.
Ms Yen Lee
Vice President, Marketing
Now TV
Never give up on what you really want to do. The person with big dreams is more powerful than one with
all the facts.
* The order of presentation of individual award winners receiving the same award is based on the alphabetical order of their company name.
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HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022
