Page 66 - MA2022-Souvenir-Programme

Past Campaign Award Winners

2 0 0 8 2 0 0 3
GOLD GOLD
Continuous ‘One-Up’ Breakthrough One2Free SMS Lovers
– The Success Story of Harbour City, the Success Story of You & Me! SILVER
SILVER The Power of Love - The Power of Music
Pizza Hut Chessy Bites – Release the Child in You BRONZE
BRONZE Ocean Park Halloween Bash 2002
Manhattan Hill – Magic Happens in West Kowloon CERTIFICATES OF MERIT
CERTIFICATES OF EXCELLENCE New World PCS - Twins Mobile – Breakthrough Info-tainment Service
Coca-Cola zero – Who Says You Can’t Have Real Taste Zero Sugar Keeps Idols Close
Ronald McDonald House Charities: Part of Me, Part of My Community McDull, Hong Kong One Egg Tart
PCCW Mobile – Building A Brand with Passion Power Watsons Water – Wats Next
2 0 0 7 2 0 0 2
GOLD
GOLD
Bel-Air No.8 – The New Landmark in Island South The Making of RoadShow
SILVER
SILVER Cathay Pacific – The World’s Biggest Welcome
Cathay Pacific – Moving Forward with Hong Kong for 60 Years BRONZE
BRONZE See You at Café de Coral
Luxottica – Revitalized an Old Brand in a Stagnant Industry BRONZE
CERTIFICATES OF EXCELLENCE An Exceptional Community for An Exceptional Childhood
McDonald’s 24 Hours ‘Mac Tonight’ Campaign – Discovery Bay Siena one Marketing Campaign
Pizza Hut Cheesy Lava ‘Passion released, Record achieved’ CERTIFICATES OF MERIT
Making babies’ ‘impossible mission’ possible Hang Seng Femina Banking – Lead a Fabulous Life
Hang Seng M.I. Kid” Account - Develop your Children’s Potential
2 0 0 6 for Great Achievements”
GOLD
Love Hong Kong, Love Ocean Park! 2 0 0 1
SILVER GOLD
CLP Power: Create the Market – Induction Cooking The Leighton Hill – Home to the New Aristocracy
BRONZE SILVER
apm – a retail breakthrough for HK Orangeworld – A World Where Your Fantasy Takes Flight
CERTIFICATES OF EXCELLENCE BRONZE
Hong Kong Broadband - Be Ahead of Yourself Ribena Mobile the Ultimate Breakthrough
PCCW - Next Generation Fixed Line ‘Brand Quality Campaign’ CERTIFICATES OF MERIT
Prevail in Confectionery: Eclipse Mints Allergan - Complete Repositioning Campaign
Manulife - The MPF Launch Campaign
2 0 0 5 SUNeVision - Launch of Propertystreet.net
GOLD
Revolution of Pizza Hut’s Business Concept 2 0 0 0
SILVER GOLD
Repositioning of e-zone SUNDAY Independence Day
BRONZE SILVER
Cathay Pacific - It’s the little things we remember Ocean Shores – Live the Good Life, Live at the Best
CERTIFICATES OF EXCELLENCE BRONZE
Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy Sauce The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V
Hutchison Live 3 CERTIFICATES OF MERIT
The Arch – Imagination rules the world BOC U-point Credit Card
Hong Kong’s Tender – You Name the Price
2 0 0 4 Guangzhou-Kowloon Through Train Service Improvement Turned
Business Around
GOLD
YOHO Town – Transforming Residential Property into a Lifestyle Brand
SILVER
Swire Homes’ Distinctive New Living – The Orchards
BRONZE
Launch of a New Brand: VAGO with INSOLIA – The Painless Hi-Heels
CERTIFICATES OF MERIT
Fairwood Re-branding
Hutchison - The Launch of 3
Regalia Bay

64 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022