Page 69 - MA2022-Souvenir-Programme

Individual Awards

Judging Criteria
Distinguished Marketing Leadership Awards
1. Signature Campaign
2. Track Record Highlights including Marketing Achievements; Achievements in the Leadership of the Marketing Function
in the Organization or Client Organization; Contributions to the Strategic Business Direction of the Organization or Client
Organization; and Personal Achievements
3. General Contributions

Outstanding Marketing Professional Awards
1. Signature Campaign
2. Track Record Highlights including Marketing Achievements and Personal Achievements
3. Self-improvement Plan

Individual Award Winners
ViuTV Marketer of the Year Outstanding Marketing Professional Awardees*
Ms Samantha Fan Ms Anne Leung
General Manager, Marketing Director, Brand Marketing
Hong Kong Tourism Board Hong Kong Tourism Board

Distinguished Marketing Leadership Awardees* Ms Cola Mok
Head of Digital Communication,
Ms Samantha Fan Communications and Corporate Sustainability Department
General Manager, Marketing Hang Seng Bank
Hong Kong Tourism Board
Ms Ellie Chui
Ms Jaslin Goh Manager-Marketing
Head of Marketing, Design & Customer Experience McDonald’s Hong Kong
PayMe from HSBC
Ms Jay Choi
Ms Yen Lee Senior Marketing Manager - Digital Customer Experience
Vice President, Marketing McDonald’s Hong Kong
Now TV
Ms Lillian To
Mr Kai Tsang Manager – Marketing
Senior Director, Digital Customer Experience and Partnership McDonald’s Hong Kong
McDonald’s Hong Kong
Ms Mabel Wong
Ms Angela Wong Manager, Marketing & Brand Management Department
Brand, Advertising and Customer Management Director TMF, Pricerite Group
AXA Hong Kong and Macau

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HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022