Page 65 - MA2022-Souvenir-Programme
P. 65

Past Campaign Award Winners












              2 0 1 5                                           2 0 1 2
            GOLD                                              GOLD
            Coca-Cola China Ltd - Share A Coke                Coca-Cola Summer ‘Chok’ Campaign
            SILVER                                            SILVER
            British Motors Limited - The Unexpected – All New Discovery Sport  Hong Kong Breast Cancer Foundation – Three Steps to Breast Health
            BRONZE                                            BRONZE
            Maxim’s Caterers Limited - Mooncake Market Revolution – Maxim’s    Disneyland’s It’s Playtime with Friends - The Power of Synergy
             Egg Custard Mooncake 2014                        EXCELLENCE AWARDS
            EXCELLENCE AWARDS                                 FUJIFILM X-series – The sect of wandering photographing – The
            Arome Bakery (HK) Co Ltd - Arome Anew & Beyond      Re-birth of a Camera Giant
            Pricerite Stores Limited - Small Space: Big Universe  McDonald’s - The Road to Becoming Hong Kong’s Coffee  Destination
            Nestle Hong Kong Ltd - Frutips Relevancy Campaign  iButterfly – Turning the Sky into a Canvas
            MERIT AWARDS                                      MERIT AWARDS
            The Hong Kong and China Gas Company Limited - Cook For Love   PopCorn’s Opening Campaign
            The Hong Kong and China Gas Company Limited - Total Kitchen   Okamoto - Water Temptation, Thinner than Super Thin
             Solution                                         Pizza Hut - Pizza and More
            K11 Concepts Limited - The Revolutionary Art x Commerce Retail Model   SOLVIL ET TITUS: Time is Love
             – Local Customer Recognition As Our Continued Driving Force
            PrimeCredit Limited - Turning Property into Cash    2 0 1 1
                                                              GOLD
              2 0 1 4                                         The House of Dancing Water, City of Dreams – A New Era of
            GOLD                                                Entertainment in Macau
            Harbour City - Rubber Duck Joy to the World Campaign  SILVER
            SILVER                                            Ocean Park’s Aqua City – The re-birth of a miracle
            Wellcome's 'Like Always' Campaign                 BRONZE
            BRONZE                                            China 3D’s 3 Dimensional Marketing of 3D Sex and Zen
            CLP Power - 'Let’s Save Now For A Better Future' Marketing Campaign  EXCELLENCE AWARDS
            EXCELLENCE AWARDS                                 Citibank Banks on New Standards to Break Banking Inertia
            Chow Tai Fook ‘The Perfect One’ Bridal Campaign 2013  Free Golden Bangle
            Environmental Protection Department - Food Wise Hong Kong  Breaking Out of the Price Prison – How McDonald’s launched its
            PrimeCredit - Golden-teeth Promise                  first premium product, 35 years on
            MERIT AWARDS
            RunOurCity ‘Free to Run 3.23 Hong Kong Streetathon’     2 0 1 0
            McDonald’s Restaurants - From CNY to WNY: Making the Most  GOLD
              of the New Year                                 Maxim’s Angel and Devil
            Tai Hing Catering Group - My Hero 太好味道            SILVER
            Times Square: This is Your Time; Timely Transformation Of  Standard Chartered Hong Kong 150th Anniversary
              A Fading Meeting Place                            Commemorative Charity Banknote Marketing Campaign
                                                              BRONZE
              2 0 1 3                                         McDonald’s Moments Delivered
            GOLD                                              EXCELLENCE AWARDS
            PCCW - HKT mobile service ‘Ultimate Mobility’     Endless Love – Rebranding BOCG Life
            SILVER                                            Cathay Pacific ‘People & Service’ Campaign
            Harbour City – Doraemon Brings Innovative Surprises through Joyful     HKJC 125th Anniversary Campaign
              Experiences
            BRONZE                                              2 0 0 9
            Love the Planet 4.22 Hong Kong Goes Green Monday  GOLD
            EXCELLENCE AWARDS                                 MTR Rail Merger Campaign - The Unprecedented Marketing
            Turning Brand Culture into Customer Benefit – Fairwood 40th    Challenge
              Anniversary                                     SILVER
            Breakthrough the Dark Side of Hong Kong Disneyland  McDonald’s Democratizing Premium Coffee
            McDonald's Restaurants – i'm Amazing              BRONZE
            MERIT AWARDS                                      American Express Cathay Pacific Credit Card – Fly Faster
            Dairy Farm - Wellcome – Low Low Price Watcher     CERTIFICATES OF EXCELLENCE
            The Hong Kong Jockey Club – Happy Wednesday       Cathay Pacific New Cabin Designs Marketing Campaign
            McDonald's Restaurants – It's Mac Time Tonight    Dairy Farm - One Dollar Does Matter
            TSL ︱謝瑞麟 Brand Revitalization – Rising from The Gloom
                                                              The HKJC Olympic 2008 Campaign - How We Excelled in the World






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                                                                    HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022
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