Page 64 - MA2022-Souvenir-Programme

Past Campaign Award Winners

2 0 2 1 2 0 1 8
NOW TV GOLD GOLD
Citibank – Citi Plus Launch Campaign Carlsberg - Probably the Best Beer Marketing Revolution
SILVER SILVER
McDonald’s - McDonald’s Big Mac x 姜濤 (Keung B) Citibank - It’s a Bank in My Hand
BRONZE BRONZE
Hong Kong Tourism Board – Holiday at Home Pricerite - Small Space Big Universe
EXCELLENCE AWARDS EXCELLENCE AWARDS
Airstar - 全民加薪、全民放假 Chow Tai Fook - Love of a Lifetime
McDonald’s - OmniPork Luncheon Campaign ( 新餐肉系列 ) Chow Tai Fook – T MARK “To Tell the Truth”
ZA Bank - 做壞規矩 做好銀行 HSBC - The One Card That Has It All
MERIT AWARDS MERIT AWARDS
AQUA PRO+TECH – Golden 7 Seconds CK Asset - Ocean Pride Development
AXA – Everyday Gets Better with Emma HKJC - Striding On
Shell – Top Cars, Race Now: Refuel Shell V-Power, McDonald’s - McCafé “It’s What’s Inside That Counts”
Re-energize in New Normal Watsons Water - Watsons Water ‘Drops of Fun’ Rewards
WeLend - The WeLend A.I. Evolution:
Re-engineering the Future of Loan Business 2 0 1 7
GOLD
2 0 2 0 1O1O – Be Distinctive
GOLD SILVER
CSL - csl 5G See The World Differently Welend – Disrupting Traditional Loan
SILVER BRONZE
Citibank - More Than a Bank in My Hand. NESCAFÉ South East Asian Range Campaign
BRONZE EXCELLENCE AWARDS
McDonald’s - The Surprise Chicken Expert Carlsberg – If Carlsberg Did Marketing
EXCELLENCE AWARDS K11 Concepts – Disruptive New Business Innovation for
7-Eleven - Give A Voucher, Donate A Meal Millennial Entrepreneur – K11 Natural
Alipay - Infinite Possibilities PrimeCredit – WeWa New Brand Launch Campaign – WeShake WeWin
BioEm - Spray the Distance Away on a Mission to Bring us Closer WeWa
MERIT AWARDS MERIT AWARDS
AXA - Live with Confidence’ Marketing Campaign FWD General – FWD Drivamatics Mobile App
DBS - Banking Unplugged by DBS Groundbreaking Innovation – FWD Life – This is How Insurance Works Today
iWealth app MoneySQ – Revolutionize Hong Kong Financial Market
McDonald’s - McCafe 20th Anniversary Pizza Hut – Roulette Cheesy Bites Pizza: The Brave-or-Crave
Standard Chartered - INVEST FROM HOME. BANK FROM HOME Challenge

2 0 1 9 2 0 1 6
GOLD GOLD
McDonald’s - McDonald’s X 鋒味 MY TASTE OF HONG KONG csl Hit the BIG time on a BIG network
SILVER SILVER
WeLend - Humanizing a Humanless Experience - ManulifeMOVE
WeLend A.I. Loan BRONZE
BRONZE Tai Hing – My Hero II: The Rise of Hero Chef
SWIPE - Swipe EX - Literature of Mindful Cleaning EXCELLENCE AWARDS
EXCELLENCE AWARDS AIA – Love is in Every Moment – Father & Daughter
Citibank - Citigold ‘Own The Affluent’ Campaign Crown Motors – FUN2GATHER Toyota Sienta & Spade
HKTVmall – HKTVmall - Miss Do Do Cheng Online McDonald’s – Next Generation of Customer Experience
Shopping Tutorial MERIT AWARDS
Saving International - KOSÉ GRACE ONE - THE ACADEMY 3HK – Making Better
OF AGELESSNESS FWD Savie Insurance ‘Simply Unbeatable’ Campaign
MERIT AWARDS McDonald’s – A Surprise in Disguise
HSBC Life - Reboot HSBC Life Standard Chartered x Asia Miles Launch Campaign
Mannings - The Power of the Inner Smile
Ricacorp Properties - The REAL Listing
Secret Tour - Breakup Tour

62 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022