Page 39 - MA2024

Best Organization Award

OBJECTIVE
Aims to recognize organizations which:
have demonstrated excellence in launching successful marketing campaigns and brought positive impact to the marketing
community;
have nurtured distinguished marketers making significant contributions to the marketing development of their companies and
the community;
have achieved outstanding performance in both Campaign and Individual Awards.

JUDGING MECHANISM
Covers three key components:
1. Overall performance of participating campaigns in Campaign Awards
2. Overall performance of participating marketers in Individual Awards
3. Overall participation in both Campaign & Individual Awards

BEST ORGANIZATION AWARD WINNER

Campaign Award Winners: Individual Award Winner:
“HSBC Fraud (呃) Fair” Mr Terrence Cheung,
Silver Award Marketing Manager,
Citibank Excellence in Innovation Wealth and Personal Banking
HSBC Marketers’ Favourite Marketing Campaign Outstanding Marketing Professional Award
Prudential Hong Kong Excellence in Customer Engagement
and Experience
Excellence in Content Marketing
Excellence in Social and Community Good

“HSBC Premier Elite”
Excellence Award
McDonald’s Hong Kong Excellence in Branding
Excellence in Influencer Marketing

“HSBC SOULFULL”
Excellence in Small Budget Marketing
Excellence in Social and Community Good
“HSBC Wealth Decoded”
Chow Tai Fook Excellence in Use of Data and Technology
Citibank Excellence in Innovation

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

Dinner 2024 souvenir programme.indd 37
10/4/2024 12:07:18 PM
Dinner 2024 souvenir programme.indd 37 10/4/2024 12:07:18 PM