Page 41 - MA2024

Campaign Awards

Special Award Winners

Excellence in Customer Engagement and Experience Excellence in Small Budget Marketing
“HSBC Fraud (呃) Fair” “SOULFULL”
The Hongkong and Shanghai Banking Corporation Limited The Hongkong and Shanghai Banking Corporation Limited
“ART IN MTR: HEALING AND INSPIRING JOURNEYS IN COVID” “Discovery Bay Nextwave Beach Music Festival 2023”
MTR Corporation Hong Kong Resort Co. Ltd.
“SC Travel: Journey Reimagined Campaign” “Graffitastic New Year”
Standard Chartered Hong Kong Tim Ho Wan
Excellence in Social and Community Good
Excellence in Marketing Collaboration “Fraud Chart Awards Public Education Campaign”

“Chubby Hearts Hong Kong” Hang Seng Bank Limited
Hong Kong Design Centre “Chubby Hearts Hong Kong”
“Hello Hong Kong Recover Campaign” Hong Kong Design Centre
Hong Kong Tourism Board “HSBC Fraud (呃) Fair”
“SC Travel: Journey Reimagined Campaign” The Hongkong and Shanghai Banking Corporation Limited
Standard Chartered Hong Kong “SOULFULL”
Excellence in Content Marketing The Hongkong and Shanghai Banking Corporation Limited
“HSBC Fraud (呃) Fair” Excellence in TV Commercial
The Hongkong and Shanghai Banking Corporation Limited “FWD 10th anniversary – ‘Here we are for your health’ ”
FWD Life Insurance Company (Bermuda) Limited
Excellence in Customer Insights “Ho Chai Kung March”
“From ‘NO’ to ‘YES’ here to protect you always” Ho Chai Kung Medicine Manufactory Limited
AXA Hong Kong and Macau
Excellence in Video Marketing
Excellence in Influencer Marketing “We Know How”
“GO! GingerOnion ‘Dream-Blessing Ceremony’ ” Cathay Cargo
Hang Seng Bank Limited
“Explore The 7-SELECT Foodie-Verse. Anytime Anywhere”
“HSBC Premier Elite” DFI Retail Group - 7-Eleven Hong Kong & Macau
The Hongkong and Shanghai Banking Corporation Limited
Agencies of the Year
“Mom-certified” Hungry Digital Limited
Hong Kong Technology Venture Company Limited NNNNNNN LIMITED.
Omnicom Media Group
Excellence in Online and Offline Integration PERKS PRODUCTION
“McDonald’s Coffee Retirement” Saatchi & Saatchi
McDonald’s Hong Kong

Excellence in Segment Marketing
“DBS BusinessClass SME Sustainability Campaign”
DBS Bank (Hong Kong) Limited
“Preferred Banking - Be A Game Changer and ‘Carry’ Yourself”
Hang Seng Bank Limited
“Prestige Banking - CFO Campaign”
Hang Seng Bank Limited

* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

10/4/2024 12:07:18 PM
Dinner 2024 souvenir programme.indd 39
Dinner 2024 souvenir programme.indd 39 10/4/2024 12:07:18 PM