Page 40 - MA2024

Campaign Awards

Judging Criteria
1. Rationale Behind and Objectives of the Marketing Campaign
2. Strategic Impact and Originality of the Campaign
3. Marketing Execution including Development and Positioning of Product / Service / Behaviour / Idea; Pricing / Cost of Target
Audience; Sales or Distribution Channels; Communication and Promotion; People; and Overall Integration of Campaign
Elements; Challenges in the process of Marketing Execution
4. Results including Marketing and Financial Results
5. Exceptional Meritorious Aspects of Campaign

Campaign Award Winners Excellence in Use of Data and Technology
Now TV Gold Award “Explore The 7-SELECT Foodie-Verse. Anytime Anywhere”
“McDonald’s Coffee Retirement” DFI Retail Group - 7-Eleven Hong Kong & Macau
McDonald’s Hong Kong
“Wealth Decoded”
Silver Awards The HongKong and Shanghai Banking Corporation Limited
“Preferred Banking - Be A Game Changer and ‘Carry’ Yourself” “CreFIT”
Hang Seng Bank Limited VCREDIT Finance Limited
“HSBC Fraud (呃) Fair” Excellence in Innovation
The Hongkong and Shanghai Banking Corporation Limited
“Explore The 7-SELECT Foodie-Verse. Anytime Anywhere”
Bronze Awards DFI Retail Group - 7-Eleven Hong Kong & Macau
“From ‘NO’ to ‘YES’ here to protect you always” “HSBC Fraud (呃) Fair”
AXA Hong Kong and Macau
The Hongkong and Shanghai Banking Corporation Limited
“Mom-certified” “Wealth Decoded”
Hong Kong Technology Venture Company Limited
The Hongkong and Shanghai Banking Corporation Limited
Excellence Awards “NARS HK Conversational Commerce Tool powered by Generative AI”
“Explore The 7-SELECT Foodie-Verse. Anytime Anywhere” Shiseido Hong Kong Limited
DFI Retail Group - 7-Eleven Hong Kong & Macau
Marketers’ Favourite Marketing Campaign
“Ho Chai Kung March”
Ho Chai Kung Medicine Manufactory Limited “HSBC Fraud (呃) Fair”
The Hongkong and Shanghai Banking Corporation Limited
“Hello Hong Kong Recover Campaign”
Hong Kong Tourism Board
Excellence in Branding
“HSBC Premier Elite”
The Hongkong and Shanghai Banking Corporation Limited “Nobody Does Rugby Like Hong Kong”
Cathay
“ART IN MTR: HEALING AND INSPIRING JOURNEYS IN COVID”
MTR Corporation “Preferred Banking - Be A Game Changer and ‘Carry’ Yourself”
Hang Seng Bank Limited
Special Award Winners “HSBC Premier Elite”

The Hongkong and Shanghai Banking Corporation Limited
Excellence in Environmental Good
“Unique, and millions of years in the making, Nina Park” “McDonald’s Coffee Retirement”
Chinachem Group McDonald’s Hong Kong
“#MissionZero”
Citybus Limited
“CLP Green Studio: 15-year Low-carbon Education Mission”
CLP Power Hong Kong Limited

* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
38 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

10/4/2024 12:07:18 PM
Dinner 2024 souvenir programme.indd 38 10/4/2024 12:07:18 PM
Dinner 2024 souvenir programme.indd 38